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IDC's Premier LIVE Web Conference
"The Changing Landscape of Application Software: From Demand Drivers to Delivery Models - and Everything in Between!"
August 11, 2010, 11AM (Singapore and Hong Kong Time)

Live Web Conference Details

Title:	The Changing Landscape of Application Software: From Demand Drivers to Delivery Models - and Everything in Between!
Date:	August 11, 2010, Wednesday
Time:	11am – 12pm	Singapore/ Hong Kong/ Beijing/ Taipei/ Kuala Lumpur/ Manila
	8.30am – 9.30am	New Delhi/ Mumbai
	10am – 11am	Bangkok/ Jakarta
	12pm – 1pm	Tokyo/ Seoul
	1pm – 2.00pm	Sydney
	3pm – 4pm	Auckland

Agenda (based on Singapore time)

11.00 am	Welcome Address
		Holly Fung Senior Marketing & Events Executive, IDC Asia/Pacific

11:05am	The Changing Landscape of Application Software: From Demand Drivers to Delivery Models - and Everything in Between!
		Praveen Sengar Research Manager, Enterprise Application Software, Domain Research Group, IDC Asia/Pacific

11.35 am	Q&A
		Praveen Sengar Research Manager, Enterprise Application Software, Domain Research Group, IDC Asia/Pacific
		Philip Carter Research Director, IT Services, Application Software, Channels, Green IT & Sustainability, Practice Group, IDC Asia/Pacific
		Alan Tong Senior Research Manager, Asia/Pacific Enterprise Applications Research

12.00 pm	Closing Remarks
		Holly Fung Senior Marketing & Events Executive, IDC Asia/Pacific

Synopsis

The economic crisis has transformed the Asia/Pacific enterprise applications market landscape. From end customer emerging needs, new application module in demand and financial crisis expediting changes in the application delivery model. Organizations are now looking at newer engagement models but remain selective on IT projects using project cost and return on investment as their key decision-making factors; while vendors emphasized multiple pricing and delivery models, pre-packaged vertical specific templates, and pre-integrated application stacks to reduce the initial investment and implementation time. The channel ecosystem is also transforming to meet the emerging needs of the market.

According to IDC’s Asia/Pacific Semiannual Enterprise Applications Tracker, the enterprise applications software market in the Asia/Pacific excluding Japan (APEJ) region returned to positive growth in 2H 2009. The rebound is expected to continue, and IDC forecasts the enterprise applications market to grow by 15.4% in 2010 even as customers focus on cost reduction, customer retention and business expansion.

In this LIVE web conference, Praveen Sengar, Research Manager, Enterprise Application Software, Domain Research Group, IDC Asia/Pacific,will provide an overview of the Asia/Pacific applications market and give his assessment of the fast-evolving ICT vendor-partner ecosystem.

Key questions that will be answered at this session include:

During the Q&A session, he will address the following questions together with Philip Carter, Research Director, IT Services, Application Software, Channels, Green IT & Sustainability, Practice Group, IDC Asia/Pacific and Alan Tong, Senior Resarch Manager, Asia/Pacific Enterprise Applications Research, IDC Asia/Pacific :

How does the economic crisis change the enterprise environment?
How does the current applications landscape look like?
What are the new applications in demand?
What kind of application delivery model and ecosystem would best tap the market needs? How does the go to market model vary by applications?
Best practices for application vendors and ecosystem players

Registration

This live web conference is a by-invitation only event. Should you have any further enquiry about this live web conference, please contact Holly Fung at +852-2905-4225 or hfung@idc.com.