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IDC Products & Services
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 Research Reports
IDC research documents cover everything from application
service providers (ASPs), ecommerce, and Linux to
digital cameras, portals, and the IT skills shortage.
Our research reports provide market forecasts, competitive
analysis, vendor profiles, and information on customer
requirements and buying patterns. Not only do we
cover the entire spectrum of technology markets
and subjects, but our global coverage is unmatched
in the industry. We offer reports covering markets
in Asia/Pacific, Europe, the Middle East, Africa,
Latin America, and North America. Purchases of our
research reports can be made in our online
store. |
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 Subscription Services
Whether you need global, regional, or local market
intelligence on an IT or communications market,
one of our 400+
subscription services can provide it. IDC subscription
services provide a steady stream of insights, analysis,
and advice throughout the year, so you have the
market information you need at your fingertips.
Use the insights and analysis provided through our
subscription services as the foundation of your
strategic direction to ensure your senior management
and investors view your plans as dependable and
credible. |
 Multiclient Studies
Multiclient studies are custom research projects
that are carried out for a small group of clients.
These studies are highly specialized, and give in-depth
analysis and recommendations to the clients for
which the study is conducted. The scope of each
project varies, however, many projects involve extensive
primary research and multivariable analysis of technology
trends and adoption. |
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 Events
IDC events are your best single source for information
on the hottest information technology issues. Executives
from IT vendors, end-user organizations, and the
financial community benefit from the strategic insight
and networking opportunities these events offer. |
 Consulting
IDC provides strategic and tactical marketing services
to support the development and implementation of
IT vendors' overall market strategies. Our uniquely
qualified, multidisciplinary experts help clients
develop business strategies, fine-tune product development
and pricing, define and implement marketing goals,
assess competitive forces, and evaluate joint ventures
or acquisitions. |
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 Integrated Marketing Programs
IDC Integrated Marketing Programs deliver end-to-end value through reliable industry research and insights, complemented by strategic execution of market awareness and demand generation activities. From customized content in print and multimedia formats, to exclusive focus group briefings, emerging technology programs, and regional roadshows, our clients have access to an array of go-to-market options that can help them reach out to target customers. |
 Investment Research
Services
Investment Research Services provides timely cross-technology
global research designed for the investment community,
including brokerage firms, money managers, venture
capitalists, investment banks, and commercial banks. |
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 CMO Advisory Research
IDC's CMO Advisory Research helps information technology
marketers to plan, execute, and measure the effectiveness
and productivity of their marketing programs. Research
includes marketing measurement and best practice
analyses, IT marketing trends and analysis reports,
and custom research on IT marketing practices. |
 IT Advisory Tools
Our IT Advisory Tools comprise a growing set of
solutions designed to help optimize your technology
purchasing and deployment decisions. IDC is the
unmistakable leader in the industry for our rigorous,
fact-based approach to facilitating IT decision
making. Our mission is to turn your IT expenditures
into sound investments. |
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 Global IT Advisor
Designed for IT Professionals and non-IT vendors
whose needs vary across a range of technology areas,
Global IT Advisor offers flexible research coverage,
global market intelligence and timely delivery. |
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