IDC Asia/Pacific - Consulting

Welcome to IDC Asia/Pacific

IDC Consulting: Custom Research, Global Reach

Achieve Market Knowledge and Information Empowerment with IDC Consulting and Custom Research

IDC Consulting and Custom Research provides information technology and communication vendors with customized solutions that lead them through their entire business and technology life cycle, from opportunity measurement to strategy development and ultimately, measurable results.

Leveraging research talents across 14 markets in the Asia/Pacific region IDC Consulting and Custom Research leverages IDC's trusted research and analysis to deliver fact-based, actionable advice on all phases of market strategy and tactics.

With an Asia/Pacific perspective, product and service market depth and breadth, and proven methodologies, we offer unmatched expertise and a superior knowledge of today's local and regional marketplace challenges.

Delivery with Substance

IDC Consulting and Custom Research's framework, Definition, Analysis, Results, and Timeliness (DART) provides world-class deliverables to assist you in understanding your target markets and recommend alternative marketing and business plans and tactics.

Working with IDC's Asia/Pacific experienced and dedicated analysts and leveraging IDC's reliable industry insight and proprietary tools and research (including end-user surveys and tracker studies), the Consulting and Custom Research team can help you with your needs in:

Identify and assess emerging opportunities
Evaluate, select and enter new markets
Communicate businesses' value propositions
Understand customers' and channels' requirements
Understand the competitive situation and responding to its dynamics in the region, and locally
Planning and executing marketing strategies

Focusing on the three phases of Product Life-cycle Management - business planning, market strategy implementation and market management - the team delivers the following services:

IT purchasing and decision-making methodologies: Identification of evaluation criteria, decision-making methodologies and information source

End-user company surveys: Analysis of hardware, software, tools and services used (e.g., servers, storage, networking equipment, databases, O/S, front and back office applications, security software and appliances and software tools)

End-user perception studies: Attitudes toward vendor marketing strategies, opinions on products and services, adoption of products and services, opinions on vendor positioning

End-user perception studies: Studying the attitudes and opinions toward vendor marketing strategies, products and services, technology adoption and vendor positioning

Market segmentation: Study by geographic demand, end-user demand, buying behavior, vertical industry penetration

Market sizing: Measuring units shipped, number of vendors, installed base, number of end-user companies, supply-side revenues, end-user budgets and spending

Competitive analysis: Analysis of vendor strengths, competitor strategies, and competing technologies

Competitor profiling: Evaluation of channel and marketing strategies, analysis of geographical activity, revenue streams, product lines

Product Life-Cycle Management Model

BUSINESS PLANNING
CLIENTS' NEEDS	IDC CONSULTING PROGRAM
How big is the market?	Market Sizing & Forecasting
Who are the customers?	Market Entry Strategy
What are the key customer segments?	User Segmentation
What are the benefits customers seek?	Usage and Attitude Surveys
What product/service features are most valued?	Product Positioning
Who is the competition?	Competitive Analysis

MARKET STRATEGY IMPLEMENTATION
CLIENTS' NEEDS	IDC CONSULTING PROGRAM
How do I develop a go-to-market strategy	Route to Market Planning
What should my channel strategy be?	Channel Mapping
How do I screen and recruit the best channel partners?	Channel Selection
How do I establish optimum pricing?	Product Value Analysis
How should I allocate my marketing resources?	Marketing Mix Analysis
What are the compelling messages to reach this market?	Product Positioning
How should I organize my sales force?	Route to Market Planning

MARKET MANAGEMENT
CLIENTS' NEEDS	IDC CONSULTING PROGRAM
Am I gaining or losing market share?	Market Management
What do my existing and prospective customers think of me?	Customer Satisfaction
Are the customers satisfied, loyal, and committed?	Customer Retention
Does my channel structure position me well against competition?	Partner Identification and Profiling
Do I have a clear view of my final-tier channel partners?	Partner Satisfaction and Experience
Are my channel partners satisfied, loyal and committed?	Partner Loyalty and Retention
How do I expand, formalize, and optimize my partnerships and alliances to best serve my customers' needs	Channel Mapping
How do I optimize a mature product	Product Optimization
What is my competition doing?	Competitive Analysis

Read more on Case Studies

IDC's Asia/Pacific Consulting and Custom Research brochure is available for download here