Achieve Market
Knowledge and Information Empowerment with IDC Consulting
and Custom Research
IDC Consulting and Custom Research provides information
technology and communication vendors with customized
solutions that lead them through their entire business
and technology life cycle, from opportunity measurement
to strategy development and ultimately, measurable
results.
Leveraging research talents across 14 markets in
the Asia/Pacific region IDC Consulting and Custom
Research leverages IDC's trusted research and analysis
to deliver fact-based, actionable advice on all phases
of market strategy and tactics.
With an Asia/Pacific perspective, product and service
market depth and breadth, and proven methodologies,
we offer unmatched expertise and a superior knowledge
of today's local and regional marketplace challenges.
Delivery with Substance
IDC Consulting and Custom Research's
framework,Definition, Analysis, Results,
and Timeliness (DART) provides world-class
deliverables to assist you in understanding your target
markets and recommend alternative marketing and business
plans and tactics.
Working with IDC's Asia/Pacific experienced and dedicated
analysts and leveraging IDC's reliable industry insight
and proprietary tools and research (including end-user
surveys and tracker studies), the Consulting and Custom
Research team can help you with your needs in:
Identify and assess emerging opportunities
Evaluate, select and enter new markets
Communicate businesses' value propositions
Understand customers' and channels' requirements
Understand the competitive situation and responding
to its dynamics in the region, and locally
Planning and executing marketing strategies
Focusing on the three phases of Product Life-cycle
Management - business planning, market strategy
implementation and market management - the team delivers
the following services:
IT purchasing
and decision-making methodologies: Identification
of evaluation criteria, decision-making methodologies
and information source
End-user company
surveys: Analysis of hardware, software, tools
and services used (e.g., servers, storage, networking
equipment, databases, O/S, front and back office
applications, security software and appliances and
software tools)
End-user
perception studies: Attitudes toward vendor
marketing strategies, opinions on products and services,
adoption of products and services, opinions on vendor
positioning
End-user
perception studies: Studying the attitudes and
opinions toward vendor marketing strategies, products
and services, technology adoption and vendor positioning
Market segmentation:
Study by geographic demand, end-user demand, buying
behavior, vertical industry penetration
Market
sizing: Measuring units shipped, number of vendors,
installed base, number of end-user companies, supply-side
revenues, end-user budgets and spending
Competitive analysis:
Analysis of vendor strengths, competitor strategies,
and competing technologies
Competitor
profiling: Evaluation of channel and marketing
strategies, analysis of geographical activity, revenue
streams, product lines
Product Life-Cycle
Management Model
BUSINESS PLANNING
CLIENTS' NEEDS
IDC CONSULTING PROGRAM
How big is the market?
Market Sizing & Forecasting
Who are the customers?
Market Entry Strategy
What are the key customer segments?
User Segmentation
What are the benefits customers seek?
Usage and Attitude Surveys
What product/service features are most valued?
Product Positioning
Who is the competition?
Competitive Analysis
MARKET STRATEGY IMPLEMENTATION
CLIENTS' NEEDS
IDC CONSULTING PROGRAM
How do I develop a go-to-market strategy
Route to Market Planning
What should my channel strategy be?
Channel Mapping
How do I screen and recruit the best channel
partners?
Channel Selection
How do I establish optimum pricing?
Product Value Analysis
How should I allocate my marketing resources?
Marketing Mix Analysis
What are the compelling messages to reach this
market?
Product Positioning
How should I organize my sales force?
Route to Market Planning
MARKET MANAGEMENT
CLIENTS' NEEDS
IDC CONSULTING PROGRAM
Am I gaining or losing market share?
Market Management
What do my existing and prospective customers
think of me?
Customer Satisfaction
Are the customers satisfied, loyal, and committed?
Customer Retention
Does my channel structure position me well
against competition?
Partner Identification and Profiling
Do I have a clear view of my final-tier channel
partners?
Partner Satisfaction and Experience
Are my channel partners satisfied, loyal and
committed?
Partner Loyalty and Retention
How do I expand, formalize, and optimize my
partnerships and alliances to best serve my customers'
needs
