One of the holy grail of marketing is to develop a pricing program that maximizes profit from an optimal price-volume mix.  IDC is able to leverage its market inventory database and its market pricing research to help our clients achieve the following goals:

• Develop a price sensitivity model that advises our clients on the range of optimal prices
• Run a price-demand study to help clients understand and manage the price elasticity curve
• Breakdown the price-value relationship to help client understand how individual components of the sales proposal or product specifications are valued
• Analyze the channel sales pricing to help clients set the appropriate prices for sell-in, sell-through and sell-out through the channels that drives channel priorities

• Price sensitivity study of emerging economies with high piracy that helped our clients develop a pricing solution that mitigates or reduces copyright infringement
• Build a channel pricing structure that promotes bundling of products, software and services by the channels instead of only selling one component
• Build a pricing model that creates "pull" by the consumers or corporations to build demand for the products or services through the channels
• Pricing analysis and recommendations for new products or services design and development based on design/service specifications
• Implement an optimal pricing model that addresses different market affordability through versioning and service definitions