In the majority of ICT products and services market in Asia, attaining market leadership and building market share comes from winning the channel/partnership war. IDC's large network of vendor and channel contacts in each key Asia/Pacific market as well as its established database of channel partners and research provides our clients with powerful insights and understanding of the marketplace channels and players.  IDC is able to help our clients execute on their:

• Channel and alliance overall strategy analysis to refine their strategy to serve their key market geographies and segments
• Channel and alliance program analysis to develop competitive and attractive marketing, incentives and partnership programs that will expand their channel/partner members, build preference and loyalty of the channels
• Partner identification tools to attract the right partners that will help companies grow their reach and wallet share in key market

• Extend market reach of our clients to reach new geographies, customer segment or verticals previously untapped or difficult to penetrate
• Increase revenue via new channels and partners and via selling more through existing channels and partners
• Create attractive and effective channel and partner programs that will build partner preference, pull more sales and build loyalty
• Enable partners to help make you more successful through being a literal extension of your business and by being a reliable source of ongoing customer intelligence
• Select partners that align best with your strategy, products and services to give your marketing program more "bang for bucks"

IDC's Channels and Partners Strategy is designed to assist you to design, develop, and execute successful partnering programs. IDC couples its in-depth technology and market analysis capabilities with partner and channel expertise that supports effective go-to-market strategies. Our practice focuses around:

• Help you maximize revenue opportunities
• Give you winning channel, influencer, and alliance strategies and programs
• Develop quantitative metrics and tools to support your strategy