Brand perception as a result of usage experience, market promotions or word-of-mouth reports plays a significant role in driving preference and influencing final buying decision.  Positive brand performance usually equates to higher pricing premium as well as higher probability of sales. 

IDC's Brand Performance and Value Perception research provides our clients with the following capabilities:

• Measure marketing effectiveness and result of its advertising, customer service and promotion programs on a quarterly or regular basis
• Service Quality Benchmarking and tracking to ensure that the products and services being promoted by the client meets customer needs and result in repeat purchases
• Brand Preference assessment that analyzes and tracks brand performance from mindshare to top-of-mind preference to buying decision to repeat sales and finally to customer advocacy in promoting to their peers

• Help our clients build a customer satisfaction and brand performance program that is run at scheduled intervals (e.g. quarterly or annually) that provides a baseline for setting performance standard and that also tracks ongoing performance to assess success or failure of their business products and services execution
• Help our clients build a program that covers individual business units across Asia Pacific markets as well as across different product groups and customer segments
• Provide insights into how the client's brand, products and services is performing relative to local and international competitors, and drill into areas that are driving performance or failure
• Help the client understand how and where its customer touch points and handling has built or destroyed value during the entire process of a sales or business development cycle, consulting, implementation and delivery cycle, or maintenance and support phases
• Develop a customer touch point and lifecycle program that guides IDC's clients to identify specific lifecycle pain points and timing in order to go back to their customers with product refresh or upselling