IDC's Leading Research on ETAS

The Next Big Thing

These are some of the new research areas and products that IDC has scheduled going forward. Faced with continued disruption in the ICT industry for Asia/Pacific with dynamic market changes, driving new or more focused segmentation, IDC will continue to introduce new hot topics in this "X.0" era, a marketplace defined by continuous, parallel and global streams of innovation: in offerings, development models, distribution models and usage models.

Digital Marketplace and New Media

Results of IDC's first regional survey exploring the impact of Web 2.0 showed that almost 50% of companies view second-generation Internet applications as a significant business opportunity. However, almost 8% view these applications as a threat. On average, 30% of companies said they needed “fair” or “significant” improvement in areas such as internal workflow and communications, networking with customers and sales and marketing. A similar number of companies see Web 2.0 as a “fairly” or “extremely helpful” tool for improving in these areas – even as a way to improve sales.

Anticipating exciting times and new business opportunities in the digital marketplace for the homegrown Web 2.0 industry, IDC has launched its Asia/Pacific Digital Marketplace and New Media research covering this dynamic space, delivering timely and frequent commentary about significant events, announcements and activities in the online marketplace, including monthly end-user surveys on the main areas of Web 2.0. It also includes two extensive databases – a Digital Marketplace and New Media usage and spending database covering 13 Asian markets (excluding Japan) and another database with profiling details for 300 Asian homegrown Web 2.0 providers.

Check out our product details on Asia/Pacific Digital Marketplace and New Media

Green IT

Initial results from the IDC's ongoing Asia/Pacific Green Poll – end-user surveys assessing the buying behavior of IT executives with respect to Green IT in the Asia/Pacific region – highlight that across the board, end-users are expecting vendors to take more responsibility in terms of bringing 'Green' products and services to market, as well as improving their own internal 'Green' operations and practices in the future. The key takeaway for vendors is the need to ensure that they are making a business case for Green IT in the context of reducing cost in the short term. Further down the line, as governments become more active in terms of regulating this area, IDC expects the broader notions of corporate social responsibility and sustainability to become increasingly important and drive both growth and financial benefits in this market.

To purchase the IDC Asia/Pacific Green Poll results, or to engage with our Green IT research expert analyst, please contact your friendly IDC Account Manager.

IP Surveillance

IP Surveillance is defined as the transmission of video utilizing open Internet protocols and standards for the purpose of recording and monitoring. Enterprises/organizations are looking at IP Surveillance to replace their conventional analog closed circuit television (CCTV) security camera due to performance and cost-benefit. These are cameras that are IP-based and tapped into the LAN, footage stored on stored onto servers and shared over an IP network.

IDC’s Market Opportunity Profile will help you understand how the dynamics of this market relates to you and your customer. Specifically, it will highlight adoption trends – the immediate and future revenue opportunity in a vertical and/or geographical market of your choice (e.g. banking, casino industry, municipalities etc.), and describe the ecosystem – who are the players involved in this area, where do they fit in. This study can help you and your customer to:

Understand the market and be ready to deliver products and services when IP Surveillance becomes a mainstream market choice.
Profile and showcase what you as a vendor are doing in this space.
Position your company to better capture and advise potential customers
Highlight the challenges and benefits to your customers when implementing IP Surveillance

To purchase this IDC Market Opportunity Profile, or to engage with our IP Surveillance research expert analyst, please contact your friendly IDC Account Manager

Generation Y

The term Generation Y first appeared in an August 1993 Age editorial to describe those children born between 1985–1995. They are your high-maintenance, entitled, technologically sophisticated and fickle new talent pool. Generation Y, a.k.a. the Millennials, also potentially the most high-performing generation in decades. However, unlike older generations, Generation Y cannot be defined as one coherent age group.

So what makes the younger generations tick? This IDC custom project can help you understand it better by:

Relevant sub-segmentations of this ‘difficult’ age group to better understand the demographic
Identifying the most effective advertising/marketing channels to target Generation Y
Identifying appropriate product testing platforms to increase success rate
Increasing the relevance of IT & leveraging it to attract Gen Y talents
Tracking changes/evolution to these profiles (follow-up option)

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, employees, shareholders, communities and the environment in all aspects of their operations.

Many companies around Asia have become active in the CSR space but few companies know how CSR may benefit revenue or even how to measure ROI.

This IDC custom project can help you understand:

How your CSR program can affect revenue
How CSR can affect your customers’ buying patterns
Which type of CSR program will be more likely to boost sales
How to maximize ROI of your CSR program

Press Releases

Sep 5, 2008 IDC Survey Reveals Rude Behavior as Potential Issue for Online Gaming in Asia Jun 18, 2008 IDC�s Regional Survey Shows Online Advertising Is Less Effective Than TV Advertising in Asia Jan 21, 2008 IT Executives Demonstrate Growing Preference for "Greener" Technology Partners in Latest IDC's Green Poll Jan 16, 2008 Regional IDC Survey Shows 50% of Asian Enterprises View Web 2.0 as a Business Opportunity Oct 3, 2007 IDC Launches Green IT and Digital Marketplace Research Practices as part of its New Emerging Technology Advisory Services (ETAS) Program