2009 was about developing and implementing a crisis-smart playbook to minimize cost and manage profitability. 2010-2011 will be about the production and management of a playscript instead where the enterprising attitude is competitive key to create growth and manage cashflow. Reverse Innovation was originally created to refer to an unconventional innovation model where inexpensive products developed for emerging economies are brought to rich countries. The underlying principle of reverse innovation is the process that challenges and pushes one to explore beyond its existing business models. In the age of customer capitalism, the direct influence of the customer is aggressively and rapidly changing the business models of ICT vendors and providers. The individual B2B and collective B2C customer influence is pushing ICT vendors and providers in re-thinking (and re-doing) innovation in their respective environments.
Sandra will discuss the plausible ICT playscript in 2010-2011, setting a new foundation, and the business models that will emerge/are emerging in the increasingly reverse innovation era of the technology world.

On the heels of a significant reduction in infrastructure investment, many IT organizations continue to struggle to balance IT and business goals and objectives. Blades, multi-core processing and virtualization continue to hold great promises for the traditional enterprise data center, but most organizations are only beginning to realize the true benefits associated with a consolidated IT environment. As consolidation extends deeper into many organizations and workloads, IDC believes that in 2010 many CIOs will begin to look at private clouds as an important path in the journey to a dynamic IT.
This session will explore not only what it will take to build and implement a Private Cloud Infrastructure, but also what impact it will have on the IT skills in the traditional data center.

Changing ICT buying patterns, greater emphasis on cross border collaboration, return of leasing and financing and changing technology trends that make network resiliency critical will give telecom carriers in the APeJ region an unequivocal advantage in this new dynamic ICT landscape. IDC expects vendors to concentrate their partnering strategies on this community and prime them to sell and support their solutions to enterprises, proactively driving innovation, differentiation and competitiveness. IT vendors will need to have a foolproof telecom partnering blueprint to flourish.

This presentation will explain what vendors should be aware of as telecom carriers make that great leap to be a full blown ICT channel for businesses ICT needs.

IT executives have indicated the biggest hurdle for approval of their IT initiatives is their ability to communicate the business justification for an IT investment. The IT executive often has trouble articulating how an IT expenditure supports the goals or strategies of the business, especially to non-IT executives. IT supplier sales teams that help the CIO with this internal communication will have a much easier time selling – and those sales teams that can’t will have trouble closing the deal. Do your sales teams know the business issues they should be addressing with each of your customer segments?
Attend this interactive panel and Q&A session to hear which business priorities IT executives are being called on to support in several key industries, and how your sales teams can help CIO’s tie IT investments to the strategic goals of the business.

A key component of the intelligent economy in the 're-set' world of 2010 and beyond will require the deployment of more intelligent technologies such as sensors, smart meters, pervasive broadband communication networks and business analytics within an emerging ecosystem of unlikely potential bedfellows. Utility companies, public authorities, health care providers, retailers, financial institutions and real estate developers will not only need to proactively leverage these technologies, but also interact at a different level with each other in order to deliver next generation services to their customers. Funded partly by government stimulus packages that were rolled out in 2009 - investments in these large-scale 'Intelligent X' projects (for example smart grids, intelligent buildings, e-health, traffic optimization technologies etc) will accelerate in 2010 as governments in the region look to drive future economic growth in the context of the next phase of urbanization in Asia/Pacific cities. However, it will also mean that the relevant economies will need to develop three key strategies in parallel:

• These technologies can potentially have a significant impact on reducing carbon emissions across the energy, building, transport and heavy industry sectors as outlined in IDC's G20 ICT Sustainability Index report published in December 2009 - a new 'IT for Green' Strategy will therefore be required.
• More intelligent technologies, by nature, generate a significant amount of data that will need to be consolidated, analyzed and distributed to the relevant stakeholders - therefore requiring a clear business analytics strategy across the new set of stakeholders involved.
• Emerging intelligent economic clusters where the level of interaction amongst the new types stakeholders will mean differing business and operating models. New industry bodies will need to be set up to enhance collaboration across these entities.

In this presentation, Philip will provide case study examples of these projects in Asia/Pacific as well as exploring how government policy, business and technology trends will ensure that Intelligent 'X' lays the foundation for a smarter, low carbon economy.

Consumers have been one of the most resilient technology sectors during the recent economic downturn. As the market gets back on its feet (and as new products like tablets start fighting for attention), what will really capture the hearts of consumers in the upcoming years?

Join Bryan Ma in this session as he reviews IDC's outlook for various forms of consumer devices, and also investigates the elements of why certain marketing campaigns - both globally and locally - have been successful. After all, RFPs, ROI, and SLAs may be critical to in the IT sales process for commercial entities, but consumers are a completely different beast.

We all do it. And most likely, every delegate attending this year's Directions is doing it on the Internet too. Socialize, that is. Be it Facebook, LinkedIn or Twitter, most of us today use social media either for personal or for work reasons - or for both.
But what are the real benefits for companies to be active in social media - and how should they be going about it? And do you make the most of social media for your company?
In his presentation, Claus will examine how you and the rest of today's Directions delegates fit in and whether their profiles and online relations may help drive business.