Directions 2008
Tech X.0: Mastering New Business Models & Markets

Panel Discussion:

Generation Y and the Emerging Power of User-generated Content

What makes younger generations tick? How do you reach them as a company and why is self-expression in the form of user-generated content becoming so important to today’s Internet generation?

Claus Mortensen moderates a panel of prominent young bloggers from around the Asia/Pacific region to get their perspective on these issues and more. This panel will give the audience a great opportunity to understand what motivates today’s “Generation Y”.




IDC has established a new program called the Emerging Technology Advisory Services (ETAS) in Asia/Pacific aimed at bringing IDC's thought leadership to the market through the identification of emerging technology trends and advisory services to both ICT vendors and buyers. To find out more about IDC's new research areas and products under ETAS, please visit us at http://www.idc.com.sg/etas/.

      Moderator:


  • Claus Mortensen
    Principal, Asia/Pacific Emerging Technologies Research , IDC Asia/Pacific

      Panelists: