IDC Asia/Pacific Directions 2004

Track 1: IT

	1:30 pm	Software Business Models: Break on Through to the Other Side
			Wilvin Chee Associate Director, Asia/Pacific Software Research
		Companies investing in IT are often advised to look beyond the technology or innovation aspect and focus more on the business impact. We at IDC advise the same even to software vendors. For these players, success in this post-complexity crisis era requires as much strategic and tactical business change. Thus far, we see many vendors struggle to break free from the shackles of yesterday. In this session, Mr. Chee will discuss some specific aspects of traditional software business models that are most vulnerable to disruption as well as the challenges of changing and maturing to an established model. Learn how to 'break on through to the other side'!
	2:05 pm	Services at a Crossroads: Cheaper, Better, Different
			Phil Hassey Associate Director, Asia/Pacific Services Research
		The services marketplace in Asia/Pacific has changed fundamentally in recent years both from the enterprise and service provider perspective. Enterprises have changed both the scope and the approach to the purchase of services relationships. This is particularly true for both hardware and application based solutions. In this presentation, Mr. Hassey will explore enterprise decision-makers' priorities, and provide recommendations on crafting service offerings, marketing messages, and deal with pursuit strategies that address them. In addition, he will focus on those vendors who have been successful and what has enabled this success.
	2:40 pm	Vertical Market on the Go: How to Keep Your Business Strategy Attuned to Changing Industry Needs
			Robin Giang Manager, Asia/Pacific IT Investment and Strategy Research
		Today, it is essential for vendors and enterprises alike to keep their vertical market strategy attuned to rapidly changing industry needs. As the integration of technologies, best practices and industry models into overall business operations become more evident, the greater is the need for strategic business vigilance and creativity to maintain a competitive edge. In this session, Ms. Giang will present IDC's latest outlook for vertical market investment and strategy in the Asia/Pacific region. Key industry solutions and major vertical market trends will be examined.
		IDC reserves the right to amend the agenda, as deemed necessary, without prior notice.