| General Sessions |
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9:00 am |
Welcome and
Introduction. |
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Lawrence
Llamzon
Associate Vice President, Asia Sales, IDC Asia/Pacific |
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9:15 am |
Making IT Matter: Defining
and Delivering Business Value |
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Piyush
Singh
Managing Director, IDC Asia/Pacific |
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By far, the biggest opportunity and challenge
for both IT suppliers and CIOs, is defining the value
of IT in terms of customers' business goals and initiatives.
This requires positioning IT products and services in
the context of the business problems they address -
a vital, but challenging reframing of the market. In
this session, Mr. Singh will share IDC's latest research
about customers' most important business initiatives
that are driving the greatest IT demand in 2004, and
how IT suppliers can position themselves as providers
of value to business and IT executives alike. |
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9:45 am |
Tech Marketing
Strategies: Maximize Your Budgets, Organization, and
Execution |
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Puni
Rajah
Vice President, Research, Asia/Pacific |
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How does your marketing stack up? Are you spending
more or less than your competitors? Is your marketing-mix
allocated properly to support your objectives? What
are the key opportunities to increase cost control?
This session will explore marketing trends and best
practices across the IT industry. An extensive framework
for program and headcount budgeting will be provided.
The objective of this session is to provide benchmarks
and key performance indicators to help you attain
comparative guidelines for your on-going budgeting
and staffing work, by drawing from IDC's extensive
Tech Marketing Benchmarks database. The discussion
will also include a review of marketing best practices
in the critical area of marketing measurement and
metrics.
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10:15 pm |
Coffee
Break |
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10:45 am |
Sound Off:
Moving Voices from Telecom to IT? |
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Sandra
Ng
Vice President, Asia/Pacific Communications and Peripherals
Research |
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"IP Telephony Gains Traction in the Enterprise"
is one of the top 10 predictions made this year for
the ICT industry. IP Telephony, long subject of much
hype, is not a new technology nor solution being offered
to enterprises across the globe. The poor economic
and business climate in 2002 and 2003 resulted in
a slow uptake of IP Telephony despite its cost savings
value proposition, both in terms of actual voice communications,
as well as efficiencies in access and management.
As IT spending regains momentum with business and
job expansion, the demand for IP Telephony solutions
is on the rise. Awareness has also reached the critical
point of generating some decent interest and action.
Like many communications solutions, this technology
is available to enterprises via a variety of platforms,
which can be broadly categorized into IP-PBX (in-house)
and IP Centrex (outsourced) solutions.
In this session, Ms. Ng will be speaking on the potential
of this market in terms of vertical segments and countries.
Perhaps more importantly, she will be looking into
what this opportunity means to IT vendors/suppliers
and if the rules of the game are changing for telcos.
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11:15 am |
Looking into
the Horizon -- What will be the Leading Infrastructure
Technologies? |
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Avneesh
Saxena
Vice President, Asia/Pacific Computing Systems Research |
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Even as the growth slows down in the
more mature markets of the world, the emerging economies
of Asia/Pacific offer plenty of opportunities for infrastructure
vendors. However, users here are no different in terms
of the cost pressures they face, which is forcing them
to look at more cost effective IT solutions. They are
keen to leverage the best that IT can offer but they
have to keep an eye on the returns on their investments.
Users are fast realizing the interplay of hardware,
software and services, which is moving the market towards
a more solutions-based selling. In this session, Mr.
Saxena will review the key technologies that will underpin
growth in the region in the next few years.
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11:45 am |
Defining
Value in IT Deployment |
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Peter
Hind
Manager, End User Programs, IDC South Pacific |
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During November to December 2003, IDC
conducted a comprehensive IT survey of organizations
across 12 countries in Asia/Pacific. The Continuum survey
was designed to provide thorough insight into the IT
set-up or planning and the adoption of a broad range
of emerging technologies. Using this data, and complimenting
it with materials gathered by IDC's annual World Times
Index, Peter Hind will provide insights into regional
differences in the deployment of IT in Malaysia, Singapore,
Australia and China.
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12:15 pm |
Lunch |
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1:30 pm |
Concurrent track sessions will provide comprehensive
insights on specific industry segments critical in
today's economic climate. Organized into 2 tracks,
the sessions will cover the hottest and latest in
IT and telecommunications.
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3:10 pm |
Coffee
Break |
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3:40 pm |
Computing
on the Go: Asia Charges Into Mobility |
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Bryan
Ma
Senior Manager, Asia/Pacific Personal Systems Research |
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For years now, mobile computing has encompassed
numerous forms, be it in notebook PCs, handheld devices,
or even mobile phones. Indeed, growth rates of notebooks
have been astounding, yet shipments of handheld devices
have stalled. Join IDC's Personal Systems Senior Manager
Bryan Ma in this session as he examines today's evolving
computing trends: why some products have been successful
while others have failed, and the challenges that lie
ahead here in the Asia/Pacific region. Mr. Ma will also
explore supporting technologies like wireless, dive
into the outlook for emerging devices like handhelds
and tablet PCs, and present key strategies for success
for all companies involved in the value chain. |
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4:10 pm |
Information
Technology: A New Context |
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Selinna
Chin
Managing Director, IDC Malaysia, Indonesia, Philippines |
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As we celebrate IDC's 40th anniversary,
let us look back at 40 years of technology trends and
look ahead to 40 years of technology innovation. In
this session, Ms. Chin will talk about the current IT
economic environment, the new challenges and issues
facing technology users, and the key megatrends that
will shape this new context for IT as the decade wears
on. Macroeconomics will have a powerful effect on the
industry's growth trajectory, convergence will change
competitive dynamics and globalization will change the
business environment for computer users. At the same
time, the next few years will be brimming with new technology
and opportunity. |
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4:40 pm |
Closing Remarks |
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Lawrence
Llamzon
Associate Vice President, Asia Sales, IDC Asia/Pacific |
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IDC
reserves the right to amend the agenda, as deemed necessary,
without prior notice. |
