Directions 2004
Making IT Matter: Finding Opportunities and Defining
Value Conference
April 22, 2004
Singapore, Raffles City Convention Center, Raffles Ballroom
Directions 2004 - Making IT Matter: Finding Opportunities
and Defining Value
Today it is more important than ever for IT vendors to
understand where our industry is headed. On the economic
front there is some good news on the horizon - the outlook
for 2004 is more optimistic than it was just a few months
ago. And while the economic rebound is underway, it is certain
that the market will not bounce back to levels of IT growth
we experienced in the past. Your challenge is to find the
opportunities that offer real hope for sustained growth.
Innovative new products and technologies will continue to
create opportunities for IT suppliers. It is essential for
you to position your company as a provider of value to business
and IT executives alike.
IDC's annual Directions conference is recognized as the
industry's premier event that delivers an informative and
actionable overview of the issues shaping the technology
industry, and the resulting impact on the businesses of
IT providers and users. This year's conference will provide
predictions and analysis into spending expectations and
IT challenges for 2004. Our analysts will offer insight
into market trends, cutting through the marketing "hype"
so you can focus on products and technologies that can offer
the best solutions for your customers, and sustainable growth
for your company. Through a compelling mix of keynotes and
topic tracks, Directions offers prescriptive advice for
a winning IT strategy.
Who Should Attend?
In one information-packed day, IDC's technology
experts will reveal analysis, market forecasts and predictions
that are critical for executives involved in the following
areas:
Executive Management
Marketing/Sales
eBusiness/Internet/Intranet
Product Management
Distribution Channels
Market Research
Business Development
Strategic Planning
Information Technology Management
Operations
Competitive Analysis
Key Benefits of Attendance
IDC's annual Directions conference has earned the reputation
of being the most important industry event of the year, with
more than 3,000 IT suppliers and professionals attending worldwide
during 2003. Directions 2004 attendees will benefit from the
following offerings:
Market intelligence and advice for helping you find the
path to new opportunities and new growth
Specific predictions about the winning (and losing) vendors,
products, technologies, and strategies of the future
The opportunity to meet and compare notes with your colleagues
and potential business partners throughout the industry
Breakout sessions covering two major subject areas, enabling
you to customize your agenda for your specific information
needs
New data on actual 2003 growth, and forecasts for 2004
and beyond
Access to IDC's analysts through presentations, one-on-one
meetings, luncheon, and breaks
