Event Details

IDC's industry-leading workshops, High Performance Partnering, break new ground in 2004. With an all-new organizational structure and extensive new content, this session is a must for professionals whose success relies on building and managing profitable partnerships.

Structured around a practical, workbook-driven approach that can be directly applied to your current requirements, High Performance Partnering 2004 addresses the issues that are central to a manager's planning and execution requirements.

In today's IT industry, most product and service vendors have realized that they alone cannot fully meet customer requirements - they need to work with third parties to deliver solutions to customers. As a result, most managers in hardware, software and IT services companies need a solid understanding of partnering.

Many Asia/Pacific markets are still developing rapidly, therefore a vendor's recruitment of alliance partners that are right for both its product portfolio and life-cycle position, as well as the end-user segment that it is trying to penetrate, will be the crucial "make or break" factor in its success in Asia/Pacific.

An effective partner network in Asia/Pacific also provides international vendors with an in-depth understanding of local business practices, knowledge of the customer and access to end-user relationships. Learn how to harness the revenue and market share growth potential of recruiting, grooming and managing a loyal and effective partner network in Asia/Pacific.

IDC's High Performance Partnering 2004 session takes just two days, delivers both contextual understanding and practical guidance, and is ideal for business unit leaders, product managers, and alliance management professionals who are looking to gain leading-edge insights and skills.

At a recent High Performance Partnering 2004 workshop, IDC received nine evaluation forms. Six of the nine rated us "excellent" and three "very good," resulting in an overall session score of more than 90%! Two attendees further considered the workshop to be the best professional development session of any sort they had ever attended.

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All High Performance Partnering 2004 attendees are equipped to be more productive in their partnering-related roles - starting now. Attendees receive:

• Two days of interaction-heavy workshop instruction from experienced IDC experts
• Workshop content binders, which include essential guidance drawn from current IDC research. This detailed (69 page) workbook will enable attendees to apply the content of the sessions directly to their own real-world alliance challenges. Additionally, IDC is now including a "vanilla" version of the workshop content online, so attendees can preview the material before the sessions and/or review the content afterwards. This will be of substantial benefit to many people, such as those needing more time to understand specific subjects and for those who don't speak English as a first language
• A workbook containing practical guidance on partner management, with sections that have been explored through the course of the sessions
• A soft copy of the workbook, which can be used within the attendee's work context to build robust, easily-explained partner strategies and tactics
• A "starter library," containing five documents published by IDC's Software Business Strategies group