Frederic leads marketing for Business Objects in Asia-Pacific where, with his team, he develops and implements marketing strategies aimed at helping customers and prospects develop their business through the awareness, use and development of performance management solutions.

Frederic brings with him 15 years of building and implementing marketing and sales strategies in Asia Pacific. He has managed more than 400 regional business and consumer marketing campaigns focusing on delivering solid financial results. To that effect, Frederic has developed and implemented the 'Simple Marketing Strategy' and has published several articles in regional

Prior to joining Business Objects, Frederic was spearheading business development for SAS Customer Intelligence in Asia-Pacific where he was helping organisations develop their customer intelligence strategies to increase revenue. Before that, Frederic ran Sound Principles, a specialist consultancy firm focusing on Marketing ROI and helped several organisations build and develop their sales pipeline. Frederic has also partnered with the Pepper and Rogers Group Asia on several customer relationships management (CRM) projects in Singapore, India and Malaysia with the aim to marry CRM strategy and technology. Frederic was also in charge of marketing for PeopleSoft South Asia in 2000 and 2001.

Frederic has lived in Singapore since 1991 and holds a Master in International Marketing from the University of Strathclyde, a Bachelor (Honours) in Business Studies from University of Buckingham. He has also engaged in post-graduate Information Studies research at Singapore's Nanyang Technological University.