Once busy with the lucrative top tier customers, large scale enterprise providers such as Oracle, PeopleSoft, and SAP are increasing their focus - and formidable marketing strength - to target what once was the homegrown ISVs' stomping ground & key selling point , the SME market and industry specific solutions.

In her presentation, Sharon Tan will share the success stories of key local ISVs that provide industry specific solutions. She will explore the major competitive advantages, winning marketing tactics, and cool operational engagements of these heroes.

"If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. " - Sun Tse.

Likened to Sun Tse's Art of War, IDC's Asia/Pacific Competitive Analysis service offers vendors an opportunity to know the competitors and know themselves - from a completely objective point of view. This breakfast briefing will give you valuable insight into all the latest happenings and the competitive strategies adopted by the major players in the IT Services industry.