IDC's Asia/ Pacific Intelligent Green Conference 2010
The Importance of GREEN
In today’s world, the 'Green' movement continues to polarize individuals, businesses and policy makers across the globe. The lack of clear direction across this spectrum correlates with the view that significant portions of Green projects do not deliver tangible returns. And when the economy takes a turn for the worse, those 'discretionary projects' get cancelled or put on hold due to increasing budget constraints – which is exactly what has happened over the past 12 months.
However, despite these economic pressures, climate change as a global issue is not going away – and with the Copenhagen meetings looming in December and new emission reduction targets likely to become more of a reality –increased pressure will be placed on organizations to reduce impact of their operations on the environment. Running in parallel to this, more progressive organizations in the Asia/Pacific region are beginning realize that objectives around environmental and economic sustainability can coexist, and in fact complement each other in many instances. The role that ICT can play in terms of fulfilling these objectives is becoming a lot clearer – as part of a better understanding of how the market is transitioning from the Green IT (mainly focusing on reducing the electricity consumption associated with the powering and cooling the existing IT infrastructure) to IT for Green (a more intelligent use of technology to reduce carbon emissions within the business process itself)
Evolution of GREEN
IDC expects the final and most important step of this market evolution to focus on what we call a 'Sustainable Society', which integrates all the underlying components, but takes the advantage of 'smart' technologies – particularly focused on buildings, transport systems and electricity grids to reduce the carbon footprint of the associated processes. We are seeing this being played out most prominently in the context of the wave of investments at the local government level as part of a drive to build 'Intelligent Cities' – a subsection of Intelligent Green and ultimately, the intersection between economic and environmental sustainability.
At Asia/ Pacific Intelligent Green Conference 2010: 'From Green IT' To 'IT for Green' – Moving Towards a Sustainable Society"
IDC and its partners will educate senior IT, technology, business and sustainability executives about the following:
How organizations have moved away from thinking about Green IT just in the context of the data center towards a broader view of environmental sustainability.
Findings of IDC's G20 ICT Sustainability Index – including country specific comparisons between Japan, Korea, China, India and Australia.
The impact of the Copenhagen meetings in December in terms of potential emissions targets and how these impact businesses in Asia/Pacific.
The impact of new legislation in the E-Waste space (e.g. the recently announced regulations in Australia which aims to see the collection for recycling of 75 to 80 percent of all IT equipment from organisations and households by 2020.
Who Should Attend?
This event is designed for IT decision makers focusing on technology acquisition and implementation in the organization, to the line of business heads of key business functions like Sales, Marketing heads from non-vendor organizations.
Attendee profiles will also include : CEOs, COOs, CFOs, MDs, Directors, VPs and Senior Managers, MIS Managers, Research & Development, Finance, and IT & Operations, other practicing professionals include IT Engineers, IT Administrators, Systems Architects/ Designers and Project Managers from some of these industries:
Pharmaceuticals & Chemicals
Medical & Healthcare
Banking & Finance
Insurance and Investment houses
Energy & Utilities
Government bodies and Associations
Travel & Transportation services
Warehousing & Logistics
Energy & Utilities
Engineering
FMCG
Services
Information & Communication Technology
Telecommunications & Media
How to register?
Registration through IDC Circle only
You can register for this event on the IDC Circle at www.IDCcircle.com on a complimentary basis (redemption of 150 IDC points) if you are a IT decision maker focusing on technology acquisition and implementation in the organization, or line of business heads of key business functions like Sales, Marketing, CRM heads from non-vendor organizations only otherwise a conference fee of HK$700 applies. IDC reserves the right to decline any registration deemed inappropriate both online and on-site.
If you are not a member of the IDC Circle, please click here to become a member (membership is free) and register for this event.
If you are already a member of the IDC Circle, please click here to login and register for this event.
For any registration queries, please contact Samantha Wan at swan@idc.com or tel: +852-2905-4247.
If you are a member of the press, please register here instead.
Samantha Wan Marketing and Events Executive Tel: +852-2905-4247
Fax: +852-2537-7347
Email: swan@idc.com
Media Contact
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To ensure we attend to your enquiries at the fastest possible time, contact IDCAP_Corpcomms@idc.com stating your full contact details, questions and deadline.
