SOA
and Virtualization: Finally, Bringing
Business and IT Goals Together
John
Humphreys Program
Director, Enterprise Platform Group,
IDC
Everyone
is talking about SOA to improve business
agility by creating and delivering
software as a service. Also, everyone
is talking about Virtualization as
the way to make IT infrastructure
much more agile by creating a Service
Oriented Infrastructure (SOI). However,
do SOA benefits come true without
Virtualization? Does Virtualization
really make IT more simplified? This
session clearly identifies the IT
needs and requirements to make SOA
and Virtualization work together to
enable IT to deliver services from
start to finish. It explore the adoption
of Virtualization across differing
types of businesses and identifies
the leaders and challenges to getting
SOA implemented in a traditional IT
organization. Those IT departments
that can link SOA and Virtualization
will ultimately have the lowest IT
costs and the best IT practices to
allow them to sustain competitive
advantages. This session will give
its attendees a blue print to establish
the Service Oriented Enterprise built
on these two complimentary architectures.
10:05
am
The
Changing Face of the Corporate Infrastructure:
Enabling Next Generation of Performance
from IT
Tim
Bailey Director
of Platform Marketing, Intel Asia
Pacific
IT infrastructure plays a strategic
role in business success. It can
make or break your ability to keep
pace with the ever-growing, ever-changing
needs of your enterprise. Your IT
infrastructure must be agile, manageable,
and efficient. It must help minimize
data center costs, complexity and
risk. And, of course, it must support
business growth and improve productivity.
Innovative companies are using IT
to achieve built-in competitive
advantage that translates to real
bottom-line benefits: faster development
cycles, better products, improved
operating results, and more satisfied
customers. And more than any other
technology, servers are at the heart
of your IT infrastructure. You depend
on your server platform to distribute
information, connect employees,
transform data, and serve customers.
But are your servers helping you
build and maintain the business
productivity and flexibility you
need to make competitive leaps and
seize new opportunities?
10:35
am
Beyond
Virtual Machines
Enabling
Composite Applications
James
Ryan
Vice President, Asia Pacific
Operations, Egenera
Enterprises, governments
and service providers are
virtually drowning in a quagmire
of underutilized servers,
networking equipment and cables,
and everyone is grabbing at
"virtualization"
technologies to provide their
lifeline. However, if implemented
improperly, virtualization
can actually increase complexity
and operating expenses. Simply
using hypervisor technologies
to cram multiple virtual servers
onto fewer physical servers
may save you some money up
front, but this solution does
not address the physical complexity
of the data center or the
inherent limitations of the
legacy x86 server architecture.
Also, even virtual servers
need to be managed! What is
needed is a total solution,
incorporating hypervisor technology
and utility computing into
a new, simplified server architecture
that virtualizes processing,
storage and network resources,
thereby significantly reducing
not only server count but
network and SAN ports, cables
and KVM equipment.
The very topic of aligning
business objectives with IT
is why SOA is on the minds
of so many IT organizations
today. In this session, we
will discuss some of the business
drivers that are driving IT
organizations to evaluate,
plan, and implement SOA. In
today's radically changing
business economy, organizations
are demanding faster time
to market, real-time knowledge,
and reusable, functional applications
that drive profitability and
reduce operational expenses.
The silos of yesterday do
not work. Today's business
leaders are forced to have
better, cross-functional information
access that allows them to
respond faster and more efficiently
to the ever changing economy.
Composite Applications that
leverage open standards like
web services, java, and xml
are some of the key enablers
to make this cross-functional
information available. There
are many technologies that
make SOA possible. What's
right? What's wrong? What
are the requirements? During
our time together we will
try to dispel some of the
myths and shed light on some
of the realities.
Optimizing
Your Datacenter with Network-Based
Virtualizations
Emerging
SOA - What's New Tomorrow?
Benny
Chan
Product Marketing Manager -
Data Center Solutions, Cisco
Systems Asia Pacific
Wilvin
Chee
Research Director, Asia/Pacific
Software Research, IDC Asia/
Pacific
Most enterprise data centers
grew rapidly to meet the explosive
economic growth of the previous
decade. Consequently, applications
commonly stand alone in underutilized,
isolated infrastructure silos.
This session will discuss
how Datacenter infrastructure
evolves through the consolidation,
virtualization, and automation
phases and how network-based
virtualization technologies
at the network, storage and
server layers can be applied
to optimize your datacenter
IT resources. The architectural
evolution of the infrastructure
would allow IT organizations
to achieve lower Total Cost
of Ownership (TCO), enhanced
resilience and greater business
agility.
Service Oriented Architecture
(SOA), an enabling approach
to dynamic IT is a popular
but often misinterpreted approach
today. However, one thing
is certain. There is an urgent
need for enterprises to have
simpler approach to control
and visibility over their
IT-enabled business and to
move away from existing traditional
IT technologies and approaches
when refreshing their IT infrastructure
in the perspectives of applications,
networks and data technologies.
The service approach has been
evolving since the early 90s
and has gone through several
transitions.
In this session, IDC will
discuss existing SOA practices,
offerings and reveals the
emerging trends and enabling
technologies that will infuse
the SOA arena tomorrow. Open
source alternatives and grid
approaches will also be discussed
at the session. The community
at large both vendors and
end users alike have felt
the tremor of new platform
technology arriving. That
"ground shaking"
era is now happening and future
is definitely looking more
interesting. Participants
who are interested to have
an understanding of existing
and future SOA offerings should
attend the session.
11:55
am
Access
Virtualization - Enabling
Branch Office Expansion, Business
Continuity, Outsourcing, Security
and Consolidation
"Access virtualization"
is the ability to separate
where an application or entire
desktop is used from where
it runs -- in essence, cutting
the ties of the application
to the user's device. Instead
of leaving critical data and
applications exposed at the
endpoint, they reside in the
controlled, secured environment
of a datacenter. A "virtual"
instance of the application
interface is delivered to
the user, who gets the same,
local desktop experience from
any location, over any network,
using any device. Virtualizing
applications consolidates
and centralizes business-critical
applications and data -- which
provide a secure foundation
for many top-priority business
and IT initiatives. This is
even more critical in today's
environment, where employees
are often traveling and working
remotely and stolen laptops
with confidential information
are becoming too common of
a news story.
This session will cover how
access virtualization enables
access from anywhere, any
time, and any device. It facilitates
rapid application deployment,
while providing secure access
to your business critical
applications for all your
users. Access Virtualization
will essentially support:
Branch Office Expansion
- extending the reach of your
applications to remote branch
offices while simplifying
management and reducing TCO;
Business Continuity - preparing
for extended workforce displacement;
Outsourcing - keeping control
of corporate information assets;
Security - demonstrating
privacy protection and compliance
while keeping your costs down;
Consolidation - enabling
standardization for applications
even as hardware and work
environments become more diverse.
You will learn about how
different types of organizations
like yours can leverage
the power of access virtualization
technologies, what are the
key factors you need to
consider and how you can
get started.
12:25
am
Join
the Debate: Panel Discussion
John
Humphreys Program
Director, Enterprise Platform Group,
IDC
Panel Discussion on
Standards For SOA and Virtualization.
Is This The Key To Widespread Adoption
For These Initiatives?
Virtualization is no longer
an experimental technology
- it has quickly become core
part of the mission critical
infrastructure at industry
leading companies around the
world. As the virtualization
market has entered the mainstream,
the drivers for virtualization
adoption have evolved as well.
While companies initially
deployed the technology to
achieve tactical savings through
server consolidation, there
is growing consensus that
virtualization is transforming
the datacenter. With infrastructure
virtualization entire server,
storage and network farms
can be managed as a shared
utility and dynamically allocated
to different business units
or projects; new capacity
can be added or removed non-disruptively
based on business demand;
applications can be migrated
automatically to meet changing
resource requirements; hardware
failures can be automatically
overcome with minimal disruption;
business data can be protected
with minimal impact to production
SLAs. Customers are deriving
these benefits today by implementing
the vision of shared IT infrastructure
powered by virtualization.
As virtualization becomes
pervasive, it will redefines
the traditional role of the
operating system, change the
way applications are deployed,
and enable IT service levels
that were not possible before.
2:20
pm
Virtualize
to Improve Productivity, Reduce
Cost and Minimize Redundancy
Agnes
Leung
Innovation Center Manager, North
Asia Pacific Region, Intel
Asia Pacific
The
rapid spread of software-based
server virtualization on Intel
Architecture (IA) platforms
over the past few years is making
virtualization an important
solution for scale-out hardware
resource sharing. As virtualization
is increasingly being used for
production workloads, less complex
and more efficient implementation
strategies for deploying virtualization
are being developed. With the
uptake of the technology, it
is increasingly important that
integration occur between the
hardware and virtualization
layers in order to ensure the
most efficient, high-performance,
and reliable platform possible.
The Intel approach is based
on hardware-assisted virtualization,
using the newly developed Intel®
Virtualization Technology (Intel®
VT), which provides specific
hardware assists to enable virtual
machine monitors (VMMs) to operate
more efficiently.
2:50
pm
Simplifying
Software Management with Application
Virtualization
Andrew
Souter
Director of Field System Engineers,
Asia Pacific, Altiris Inc.
Almost 80% of companies say
that upgrades, conversions
and installations are a major
factor in increasing the number
of help desk calls. And yet,
although the cost of a self-service
incident is significantly
less than the cost of a phone
incident, only 8.6% of organizations
provide any kind of tools
for self-healing. The point
is - if your end users can
fix their own application
problems (or better yet, how
about if they fix them on
their own?), then there are
major cost savings.
In this session, find out
more about software or application
virtualization, and how it
allows you to completely avoid
conflicts between applications
or between applications and
the operating system, and
it does this without having
to go through any type of
significant effort or regression
testing process. Virtualization
allows you to instantly turn
on, or activate applications
and turn off, or deactivate
applications. Ultimately,
it promises to greatly simplify
the entire software management
process.
3:20
pm
Join
the Debate: Panel Discussion
Wilvin
Chee Research
Director, Asia/Pacific Software Research,
IDC Asia/ Pacific
Panel
Discussion on Standards For SOA and
Virtualization. Is This The Key To
Widespread Adoption For These Initiatives?
3:40
pm
Closing
Remarks
Moderated by Philippe
de Marcillac Senior
Vice President, International Business
Units, IDC
3:45
pm
Coffee
Break and End of Conference
The
Organizer reserves the right to amend
the agenda, as deemed necessary, without
prior notice.