SOA and Virtualization:
Finally, Bringing Business and IT Goals Together
Vernon
Turner Group Vice President
and General Manager, Enterprise Computing, IDC
Everyone is
talking about SOA to improve business agility by
creating and delivering software as a service. Also,
everyone is talking about Virtualization as the
way to make IT infrastructure much more agile by
creating a Service Oriented Infrastructure (SOI).
However, do SOA benefits come true without Virtualization?
Does Virtualization really make IT more simplified?
This session clearly identifies the IT needs and
requirements to make SOA and Virtualization work
together to enable IT to deliver services from start
to finish. It explores the adoption of Virtualization
across differing types of businesses and identifies
the leaders and challenges to getting SOA implemented
in a traditional IT organization. Those IT departments
that can link SOA and Virtualization will ultimately
have the lowest IT costs and the best IT practices
to allow them to sustain competitive advantages.
This session will give its attendees a blue print
to establish the Service Oriented Enterprise built
on these two complimentary architectures.
9:40 am
The changing face
of the Corporate Infrastructure: Enabling next generation
of performance from IT
R.
Ravichandran Regional Marketing Manager,
Server Platforms Group, Intel Technology Asia
Pte Ltd
IT infrastructure plays a strategic role in business
success. It can make or break your ability to
keep pace with the ever-growing, ever-changing
needs of your enterprise. Your IT infrastructure
must be agile, manageable, and efficient. It must
help minimize data center costs, complexity and
risk. And, of course, it must support business
growth and improve productivity. Innovative companies
are using IT to achieve built-in competitive advantage
that translates to real bottom-line benefits:
faster development cycles, better products, improved
operating results, and more satisfied customers.
And more than any other technology, servers are
at the heart of your IT infrastructure. You depend
on your server platform to distribute information,
connect employees, transform data, and serve customers.
But are your servers helping you build and maintain
the business productivity and flexibility you
need to make competitive leaps and seize new opportunities?
10.10 am
Five Entry Points for
Service-Oriented Architecture
Access Virtualization
- Enabling Branch Office Expansion, Business
Continuity, Outsourcing, Security and Consolidation
Mark
Colan Worldwide SOA
Evangelist, IBM Software Group
Yaj
Malik Area Vice President,
ASEAN,
Citrix Systems
Where should businesses start with SOA?
IBM has studied emerging practices among
its own 1,900 SOA customers. This presentation
will look at five SOA starting points.
Many enterprises want collaboration and
better access to IT capabilities for their
people. Others are more focused on innovation
through Business Process Management. Some
companies have an urgent need to get a 360-degree
view of the customers, by aggregating information
from diverse resources on demand, in real
time. If your enterprise is maturing into
SOA, past the pilot phase, at some point
you'll want to consider improved connectivity
and integration. You should also learn about
SOA Governance - to improve the alignment
of IT capabilities to business requirements,
and improve reuse.
We will consider all of these capabilities,
and some ideas for getting started or moving
forward with SOA, in this talk. Find out
how SOA can improve the business' bottom
line where it matters now, as well as improve
long-term business flexibility.
"Access virtualization" is the
ability to separate where an application
or entire desktop is used from where it
runs -- in essence, cutting the ties of
the application to the user's device. Instead
of leaving critical data and applications
exposed at the endpoint, they reside in
the controlled, secured environment of a
datacenter. A "virtual" instance
of the application interface is delivered
to the user, who gets the same, local desktop
experience from any location, over any network,
using any device. Virtualizing applications
consolidates and centralizes business-critical
applications and data -- which provide a
secure foundation for many top-priority
business and IT initiatives. This is even
more critical in today's environment, where
employees are often traveling and working
remotely and stolen laptops with confidential
information are becoming too common of a
news story.
This session will cover how access virtualization
enables access from anywhere, any time,
and any device. It facilitates rapid
application deployment, while providing
secure access to your business critical
applications for all your users. Access
Virtualization will essentially support:
Branch Office Expansion - extending
the reach of your applications to remote
branch offices while simplifying management
and reducing TCO;
Business Continuity - preparing
for extended workforce displacement;Outsourcing
- keeping control of corporate information
assets;
Security - demonstrating privacy
protection and compliance while keeping
your costs down;
Consolidation - enabling standardization
for applications even as hardware and
work environments become more diverse.
You will learn about how different types
of organizations like yours can leverage
the power of access virtualization technologies,
what are the key factors you need to consider
and how you can get started.
10:40 am
Coffee
Break
11:00 am
Enabling Composite Applications
Enabling a Consolidated,
Virtualized and Efficient Data Center with
IT Automation
Steve
Su General Manager,
Pacific Rim Operations, Opsware Inc.
The very topic of aligning business objectives
with IT is why SOA is on the minds of so
many IT organizations today. In this session,
we will discuss some of the business drivers
that are driving IT organizations to evaluate,
plan, and implement SOA. In today's radically
changing business economy, organizations
are demanding faster time to market, real-time
knowledge, and reusable, functional applications
that drive profitability and reduce operational
expenses.
The silos of yesterday do not work. Today's
business leaders are forced to have better,
cross-functional information access that
allows them to respond faster and more efficiently
to the ever-changing economy. Composite
Applications that leverage open standards
like web services, java, and xml are some
of the key enablers to make this cross-functional
information available. There are many technologies
that make SOA possible. What's right? What's
wrong? What are the requirements? During
our time together we will try to dispel
some of the myths and shed light on some
of the realities.
In this session, Opsware Pacific Rim Operations
General Manager, Steve Su, will talk about
how new technologies and external pressures
such as compliance are changing the fabric
of the modern data center, simplifying it
in some areas and introducing new complexities
in others.
Mr. Su will introduce the new management
approach, IT Automation, that leading IT
organizations are turning to, and discuss
the benefits they are seeing, from greater
operational efficiency to higher application
uptime.
11:30 am
The Evolution to SOA:
The Governance Mandate
Optimizing your Datacenter
with Network-based Virtualizations
Damien
Wong Business Technology
Optimization Director, ASEAN, Mercury
Cao
TuQiang Sr. Manager, Data
Center Technical Marketing, Cisco
Systems USA
SOA is the design blueprint for the future
of enterprise IT, promising dramatically
improved business agility, better alignment
of IT with the business, and improved efficiencies
through reuse. Organizations without a strategy
for SOA risk being outpaced and outperformed
by competitors who are better equipped to
serve customers, seize opportunities and
respond to change.
But SOA also brings new challenges with
respect to consistency, predictability and
trust. Drawing on our experiences helping
over 170 customers implement SOA, we'll
describe how to take an iterative, agile
approach that balances flexibility with
control and ensures SOA initiatives can
scale and achieve predictable, repeatable
business outcomes
Most enterprise data centers grew rapidly
to meet the explosive economic growth of
the previous decade. Consequently, applications
commonly stand alone in underutilized, isolated
infrastructure silos.
This session will discuss how Datacenter
infrastructure evolves through the consolidation,
virtualization, and automation phases and
how network-based virtualization technologies
at the network, storage and server layers
can be applied to optimize your datacenter
IT resources. The architectural evolution
of the infrastructure would allow IT organizations
to achieve lower Total Cost of Ownership
(TCO), enhanced resilience and greater business
agility.
12:00 noon
Extending SOA Methodologies
to Easily and Seamlessly Incorporate Real-Time
Communication as Part of Business Processes
Beyond Virtual Machines
Roy
Wakim Director, Converged
Solutions & Analyst Relations, Avaya
Asia Pacific
Bhimesh
Rao Director of Sales
Engineering, Asia Pacific, Egenera Inc.
The application of SOA offers great promise
for addressing some key challenges that
have been plaguing major software implementation
projects such as supply chain management
and customer relationship management. While
SOA utilization offers a major step forward
in application and process development,
many current implementations lack a major
ingredient -- human communication mechanisms.
Moreoever, in today's business world, enterprises
must take into account the need to accommodate
different channels of communication.
Only when such communications capabilities
are closely linked to business processes
and applications can enterprises increase
their business agility. This will be achieved
through rapid, intelligent responses to
business events that find and connect the
right people, at the right time, with the
right devices.
This session discusses how enterprises,
through the use of SOA and SIP, can bring
about Intelligent Communications integration
to keep their decision-making processes
moving towards resolution, whether for application-to-application
tasks, human-to-application, or application-to-human
communications related tasks.
Enterprises, governments and service providers
are virtually drowning in a quagmire of
underutilized servers, networking equipment
and cables, and everyone is grabbing at
"virtualization" technologies
to provide their lifeline. However, if implemented
improperly, virtualization can actually
increase complexity and operating expenses.
Simply using hypervisor technologies to
cram multiple virtual servers onto fewer
physical servers may save you some money
up front, but this solution does not address
the physical complexity of the data center
or the inherent limitations of the legacy
x86 server architecture. Also, even virtual
servers need to be managed! What is needed
is a total solution, incorporating hypervisor
technology and utility computing into a
new, simplified server architecture that
virtualizes processing, storage and network
resources, thereby significantly reducing
not only server count but network and SAN
ports, cables and KVM equipment.
12:30 noon
Join the Debate: Panel
Discussion
Join the Debate: Panel
Discussion
Moderated
by Patrick
Chan Research Director,
Emerging Technologies, IDC Asia/ Pacific
Moderated
by Vernon
Turner Group Vice
President and General Manager, Enterprise
Computing, IDC
Panel discussion
on "Convergence of SOA and Web 2.0. How
real is that in Asia Pacific ?" A distributed
architecture in which apps are not tied to
any particular server, or business function,
for that matter - that's the goal of the SOA.
And Web 2.0? It's basically the same thing
except over the Web. The idea is to give users
the option of mixing and matching apps in
innovative ways, much the same way they do
with data. For IT managers, the challenge
is to offer this freedom to employees while
still setting boundaries. This panel discussion
will be interesting to those who are looking
into the crystal ball for future proof solution
along SOA direction.
Panel discussion
on "The More I Virtualize My IT Infrastructure,
The More......" with each of the panelists
to finish off with a unique statement
Jim
Lenox Country Manager,
ASEAN and India, VMware
The SOA approach is a great way to design
and organize business functions and IT infrastructure.
The SOA model helps ensure flexibility,
reusability, and interoperability in the
system, making it easier to manage and modify
now and in the future.
Automating business processes is a collaborative
activity that takes place between line-of
business professionals and programmers.
Because each discipline has its own language
and development issues, a communication
and procedural divide always exists between
their respective perceptions of development
objectives.
Process management technology based on
the SOA paradigm requires a conceptual reorientation
in the methodologies of application development.
We will address issues occurring in IT
development organizations today, such as
how emerging trends and methodologies affect
application development, what impact SOA
and Web services have on application development,
and how to ensure the quality, security
and agility of application portfolios.
Virtualization is no longer an experimental
technology - it has quickly become core
part of the mission critical infrastructure
at industry leading companies around the
world. As the virtualization market has
entered the mainstream, the drivers for
virtualization adoption have evolved as
well. While companies initially deployed
the technology to achieve tactical savings
through server consolidation, there is growing
consensus that virtualization is transforming
the datacenter. With infrastructure virtualization
entire server, storage and network farms
can be managed as a shared utility and dynamically
allocated to different business units or
projects; new capacity can be added or removed
non-disruptively based on business demand;
applications can be migrated automatically
to meet changing resource requirements;
hardware failures can be automatically overcome
with minimal disruption; business data can
be protected with minimal impact to production
SLAs. Customers are deriving these benefits
today by implementing the vision of shared
IT infrastructure powered by virtualization.
as virtualization becomes pervasive, it
will redefines the role traditional role
of the operating system, change the way
applications are deployed, and enable IT
service levels that were not possible before.
2:30 pm
Emerging SOA - What's
New Tomorrow?
Introducing Virtualization
in your infrastructure - A Panacea or Pitfall
Patrick
Chan Research Director,
Emerging Technologies, IDC Asia/ Pacific
Daphne
Chung Asia/Pacific System
Infrastructure and Middleware Software Research,
IDC Asia/ Pacific
Service Oriented Architecture (SOA), an
enabling approach to dynamic IT is a popular
but often misinterpreted approach today.
However, one thing is certain. There is
an urgent need for enterprises to have simpler
approach to control and visibility over
their IT-enabled business and to move away
from existing traditional IT technologies
and approaches when refreshing their IT
infrastructure in the perspectives of applications,
networks and data technologies. The service
approach has been evolving since the early
90s and has gone through several transitions.
In this session, IDC will discuss existing
SOA practices, offerings and reveals the
emerging trends and enabling technologies
that will infuse the SOA arena tomorrow.
Open source alternatives and grid approaches
will also be discussed at the session. The
community at large both vendors and end
users alike have felt the tremor of new
platform technology arriving. That "ground
shaking" era is now happening and future
is definitely looking more interesting.
Participants who are interested to have
an understanding of existing and future
SOA offerings should attend the session.
Organizations need to cope with increasingly
complex IT infrastructure and systems when
expanding the scale and scope of their business.
For years, enterprises have tried proprietary
approaches to decouple existing systems
and, in turn, have been caught in a vicious
"stop-gap" cycle of sporadically
reskilling, reimplementing, upholding costly
annual maintenance fees for enterprise applications,
and relearning users' needs across organizations.
This has led to a state where everything
works well in silos, but serious challenges
crop-up when there is an attempt to integrate
applications and services. In today's world
where dynamic business environment demands
a more agile IT, end-users have a constant
challenge of reducing complexities and improving
IT efficiency.
Virtualization offers this promise, but
end-users tend to have an ambivalent attitude
towards the technology. The dilemma perhaps
stems from lack of knowledge and lack of
trust due to unmet promises in the past.
The session will talk about how IDC sees
the coming together of Virtualization solutions,
their expected impact on reducing complexity
and end-user adoption trends in the Asia
Pacific region.
3:00 pm
Virtualize to improve
productivity, reduce cost and minimize redundancy
Adesh
Gupta Architecture Manager,
Server Platform Group, Intel Technology Asia
Pte Ltd
The rapid spread of software-based server virtualization
on Intel Architecture (IA) platforms over the
past few years is making virtualization an important
solution for scale-out hardware resource sharing.
As virtualization is increasingly being used for
production workloads, less complex and more efficient
implementation strategies for deploying virtualization
are being developed. With the uptake of the technology,
it is increasingly important that integration
occur between the hardware and virtualization
layers in order to ensure the most efficient,
high-performance, and reliable platform possible.
The Intel approach is based on hardware-assisted
virtualization, using the newly developed Intel(r)
Virtualization Technology (Intel(r) VT), which
provides specific hardware assists to enable virtual
machine monitors (VMMs) to operate more efficiently.
3:30 pm
Simplifying Software
Management with Application Virtualization
Steven
Scheurmann Alliance Business Development
Manager, Asia Pacific and Japan, Altiris, Inc.
Almost 80% of companies say that upgrades, conversions
and installations are a major factor in increasing
the number of help desk calls. And yet, although
the cost of a self-service incident is significantly
less than the cost of a phone incident, only 8.6%
of organizations provide any kind of tools for
self-healing. The point is - if your end users
can fix their own application problems (or better
yet, how about if they fix them on their own?),
then there are major cost savings.
In this session, find out more about software
or application virtualization, and how it allows
you to completely avoid conflicts between applications
or between applications and the operating system,
and it does this without having to go through
any type of significant effort or regression testing
process. Virtualization allows you to instantly
turn on, or activate applications and turn off,
or deactivate applications. Ultimately, it promises
to greatly simplify the entire software management
process.
4:00 pm
Join the Debate:
Panel Discussion
Moderated
by Vernon
Turner Group Vice President
and General Manager, Enterprise Computing, IDC
Panel Discussion
on Standards For SOA and Virtualization. Is This
The Key To Widespread Adoption For These Initiatives?
