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IDC’s Asia/Pacific Green IT Conference 2008 "The Economy of Ecology"
IDC's Asia/Pacific Green IT Conference 2008

Conference
Green  IT PR

August 14, 2008
Pan Pacific Hotel, Singapore


Stand to win a Samsung Mobile SGH-i780* worth S$728!

* This raffle is open to all delegates attending IDC's Asia/Pacific Green IT Conference 2008 in Singapore. All attendees have to visit the sponsors’ tabletops and complete a lucky draw card to participate in the draw and the winner must be present during the draw to qualify.

August 12
Shangri-La Hotel, Kuala Lumpur, Malaysia
August 28
Stamford Plaza, Auckland, New Zealand
August 14
Pan Pacific Hotel. Singapore
September 04
Four Seasons Hotel, Tokyo, Japan
August 19
Dusit Thani Bangkok, Thailand
September 12
Landmark Towers Hotel, Beijing, China
August 28
Sheraton Hotel, Taipei, Taiwan
September 17
ITC Maratha, Mumbai, India


IDC's Asia/Pacific Green IT Conference 2008
 
8:30 am Registration and Welcome Coffee & Tea

  9:00 am Welcome Address and Opening Remarks
     Eugene Wee Eugene Wee
Research Manager, Asia/Pacific IT Services Research, IDC Asia/Pacific

  9:15 am

The Value of Green IT - where are CIOs seeing the biggest pay-off?

    Philip Carter Philip Carter
Associate Research Director, Asia/Pacific IT Services Research, IDC Asia/Pacific
   

This session will look at market forces, regulations and primary drivers for the adoption of Green IT in the Asia/Pacific region. It will include examples best practice deployment case studies, highlighting where CIOs are using Green technology to not only cut operating costs, but also to positively impact the environment in terms of electricity consumption & IT equipment recycling initiatives. It will also provide insights into the buying behavior of Asia/Pacific companies with respect to Green IT, based on CIO interviews captured from the IDC Asia/Pacific Green Poll. Finally, IDC will share some of the results of the first phase of the Green Index - an assessment of the 'Greenness' of the leading ICT players and their activities relating to Green IT in the region.


  9:45 am Energy Effectiveness in the Data Center
    Tan Yen Yen Tan Yen Yen
Vice President & Managing Director, Hewlett-Packard Singapore
   

Maximum energy efficiency in the data center can only be achieved by addressing all operational aspects, from the data center infrastructure to energy efficient platforms. This session will describe the key components for balancing energy consumption with performance, provide specific examples and best practices, and discuss how to achieve an integrated approach.


  10:15 am Intel & Eco-Technology - Driving Energy Efficiency
    William Wu William Wu
Regional Platform Marketing Manager, Server Platforms Group, Asia Pacific, Intel Technology Asia Pte Ltd
   

The presentation will discuss the importance of energy efficiency & Intel's role in energy efficiency. Discussion will include Intel's commitment to sustainability, product design, data centre best practises as well as Intel's policy and industry leadership role in driving eco-technology adoption.


  10:45 am Coffee Break

  11:15 am Chairperson's Remarks
     Eugene Wee Eugene Wee
Research Manager, Asia/Pacific IT Services Research, IDC Asia/Pacific

  11:20 am

Green IT:  Virtualization & Automation 2.0

    Kam Han Wen Kam Han Wen
Senior Technology Specialist, Novell Asia Pacific
   

Virtualization is gaining momentum in data centers around the world.  More than just a key technology towards Green computing, perception and expectations of virtualization now encompasses the bigger picture of Data Center Automation.  This session will walk through, with live demonstrations, the virtualization & automation solutions from Novell.


  11:50 am Next Generation Datacenter – "Realistically Green"
      Kelvin Ng Peng Soon
Senior Manager, Enterprise Managed Services, Fujitsu Asia Pte Ltd
    How does business success go hand-in-hand with social responsibility in the drive to address environmental concerns? The answer to this question will be provided with a discussion on the latest techniques and trends in data centre design, construction and management with an emphasis on providing "Realistically Green Data Centre"

  12:20 pm Leading the Technology Shift with Green Convergence
    Andrew Hindmarch Andrew Hindmarch
Regional Product Marketing Manager, 3Com Asia Pacific
    3Com is committed to maximizing the efficiency and profitability of enterprises while ensuring minimum environmental impact. 3Com designs solutions to help cut enterprises’ carbon footprint by reducing cabling requirements and heat dissipation, while open standards and interoperability significantly reduce hardware waste. In this presentation, 3Com demonstrates how they are leading the way in green networking, and helping customers use significantly less electricity to power their networks.

  12:50 pm Networking Lunch

  1.50 pm
Workshop 1
Energy Efficiency Workshop: Journey to designing an innovative & energy efficient data center of the future
Workshop 2
Energy Optimization Workshop
Jane Rushton Jane Rushton
Enterprise Program Manager for Data Centre Services, HP
Eddie Toh Eddie Toh
Regional Platform Marketing Manager Server Platforms Group, Asia Pacific, Intel Technology Asia Pte Ltd

Today’s new reality is that the data centre does not support the business—it powers the business. Data centre risks are now business risks, and data centre opportunities are now business opportunities. And business success is inextricably linked to data centre strategy. However, many businesses with last-generation data centres are facing obstacles—skyrocketing energy costs, infrastructure and capacity restrictions, and limited power availability—that could impede business success. Computing-demand growth is exacerbating the increase in global energy use; and data centres, in particular—because of hardware cooling requirements—are the focus of attention.
 
To narrow the gap between the demands of computing performance and the adoption of energy-efficiency improvements, this workshop seeks to help attendees understand some of the energy-efficient strategies that can be implemented in ways that do not compromise data centre availability, performance, or security. Attendees will go through scenario planning in an interactive session with experts that are leaders in energy-efficiency facilities design, energy modelling, measurement, and verification.
 

At HP, we want to help your organization create an energy-efficient data centre that allows you to control costs, conserve energy, cut your carbon footprint, and achieve sustainable business outcomes.

 

This workshop will show how accelerating infrastructure refresh can reduce your costs while reducing your carbon footprint. ROI analysis will be used to quantify the potential efficiencies that can be gained by deploying servers based on the latest Intel Xeon processors, and also illustrate how HP can bring additional benefits from chip to chiller in the data center.

  2.30 pm Break

  2.40 pm
Workshop 1
Energy Efficiency Workshop: Journey to designing an innovative & energy efficient data center of the future
Workshop 2
Energy Optimization Workshop
Jane Rushton Jane Rushton
Enterprise Program Manager for Data Centre Services, HP
Eddie Toh Eddie Toh
Regional Platform Marketing Manager Server Platforms Group, Asia Pacific, Intel Technology Asia Pte Ltd

Today’s new reality is that the data centre does not support the business—it powers the business. Data centre risks are now business risks, and data centre opportunities are now business opportunities. And business success is inextricably linked to data centre strategy. However, many businesses with last-generation data centres are facing obstacles—skyrocketing energy costs, infrastructure and capacity restrictions, and limited power availability—that could impede business success. Computing-demand growth is exacerbating the increase in global energy use; and data centres, in particular—because of hardware cooling requirements—are the focus of attention.
 
To narrow the gap between the demands of computing performance and the adoption of energy-efficiency improvements, this workshop seeks to help attendees understand some of the energy-efficient strategies that can be implemented in ways that do not compromise data centre availability, performance, or security. Attendees will go through scenario planning in an interactive session with experts that are leaders in energy-efficiency facilities design, energy modelling, measurement, and verification.
 

At HP, we want to help your organization create an energy-efficient data centre that allows you to control costs, conserve energy, cut your carbon footprint, and achieve sustainable business outcomes.

 

This workshop will show how accelerating infrastructure refresh can reduce your costs while reducing your carbon footprint. ROI analysis will be used to quantify the potential efficiencies that can be gained by deploying servers based on the latest Intel Xeon processors, and also illustrate how HP can bring additional benefits from chip to chiller in the data center.

  3.20 pm Closing Remarks
     Eugene Wee Eugene Wee
Research Manager, Asia/Pacific IT Services Research, IDC Asia/Pacific

  3.25 pm Lucky Draw
   

 

Complete the lucky draw card and stand to win a Samsung Mobile SGH-i780* worth S$728!

* This raffle is open to all delegates attending IDC's Asia/Pacific Green IT Conference 2008 in Singapore. All attendees have to visit the sponsors’ tabletops and complete a lucky draw card to participate in the draw and the winner must be present during the draw to qualify.


  3.30 pm Coffee Break & End of Conference

    * The organizer reserves the right to amend the agenda, as deemed necessary, without prior notice. The agenda may differ across the cities where the event will be held.
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