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GMS
Content
Content-based marketing drives
responses from more qualified leads. IDC-branded
content, created for a topic you select that's related
to your offers and messaging, attracts readers with
a genuine interest in what you have to say. The
lead-scrubbing begins with the content offer and
provides a more direct path to serious buyers.
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Sources & Formats
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IDC GMS content draws from the work and insights
of several hundred IDC analysts across more than
40 countries on virtually any information technology-related
topic. IDC's executive advisory services and vertical
research companies likewise provide demand-side
intelligence on the linkage between key technology
trends and critical business issues.
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Content ranges from short, 250-word opinion pieces
that fit neatly on a Web page, to in-depth white
papers and co-branded newsletters. Our formats include:
attention-grabbing statements and articles, analyst
Q&As, quick-reference sheets, conceptual figures,
and more. Our multimedia offerings take these already
popular and engaging print formats to a new, interactive
level.
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Popular Uses
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In every format, IDC content validates important
technology and market trends, and complements your
marketing messages. These informative documents
can be used in your Website's resource library,
or posted to your homepage.
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For example, short content formats are ideal for
posting as a regular feature on your Website to
add co-branding, or for inclusion in newsletters
created by your team or ours. Medium-length pieces
are highly effective in lead-generation campaigns,
offering more in-depth information and insight in
exchange for your target's personal information.
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Lengthier pieces explain complex ideas more completely;
engage prospective buyers of your products more
fully; and deepen a range of external relationships,
whether used as a sales tool or a subscription offer
for on-going communication. |
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GMS
Content Offerings
IDC Analyst Connection
(Sponsored) - A 1- to 2-page Q&A-style
article with IDC analyst responses to questions submitted
by your customers or by your organization on behalf
of your customers, sourced from interview(s) and/or
published studies.
IDC Case Study
or IDC Customer Spotlight (Sponsored) - Independent
and objective case studies by IDC. Sourced from interview(s)
with your customer(s), and/or secondary research. Crisp
2-pagers, to multi-page ROI studies.
IDC CXO Connection
(Sponsored) - A 1- to 2-page Q&A-style
article featuring an IDC interview with your CXO customer
on a vendor-independent topic of your choice.
IDC Dat-a-Glance
(Unsponsored) - A 2-page market overview
from published IDC research in a quick-reference and
multi-style format (e.g., data, bullets, analyst quotes).
Provides audience-essential data and analyst commentary
on want-to-know and need-to-know market considerations.
IDC Excerpt (Unsponsored)
- A variable-length stand-alone article culled from
published IDC research on a key aspect of a topic; includes
context drawn from the original report.
IDC Executive
Brief (Unsponsored/Sponsored) - A 6- to 8-
page market or technology thought leadership article
addressed specifically to the concerns and needs of
your target audience; adapted from 1 or more published
studies, or augmented by custom analyst content; may
also include 1 or more graphics.
IDC TopLine (Unsponsored/Sponsored)
- A 2- to 3-page market or technology analysis adapted
from a single published study, or augmented by custom
IDC analyst content; may include 1 graphic.
IDC Vendor Spotlight
(Sponsored) - A 6- to 8-page market or technology
thought leadership article addressed specifically to
the concerns and needs of your target audience, with
a short profile of your company; sourced from IDC analyst
research with references to related published research,
if any, for added credibility; may include 1 to 2 graphics.
IDC Viewpoint
(Unsponsored) - A 1-page IDC analyst opinion
article on essential market developments and issues,
sourced from the IDC Viewpoint Archive or published
studies.
IDC White Paper
(Sponsored) - An 8- to 10-page analysis of
a market or technology, paired with objective analysis
of your strategy and offerings relative to the topic;
may include illustrative commentary drawn from interviews
with your customers or partners (see White Paper Add-On
Case Study); may also include 1 or more graphics.
IDC White Paper
Abstract (Sponsored) - A 1.5+ page abstract
of an IDC White Paper to present your audience with
an easy-to-read highlight of the most important information
from a sponsored IDC White Paper.
IDC White Paper
Add-on Case Study (Sponsored) - Up to 1-page
illustrative commentary drawn from interviews with your
customers or partners, as appropriate for inclusion
in your sponsored IDC White Paper.
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GMS
Multimedia Offerings
Multimedia delivery is a dynamic way to
leverage IDC licensed content. Analyst views augmented
by sound, images, animation, video, and more provide
your target audience with on-demand insight into the
most timely and relevant market issues. As professional
speakers and presenters, IDC analysts can give your
Website or electronic promotions an interactive experience
that fully engages clients and prospects.
IDC iViews (Sponsored)
- A market overview in quick-reference and mixed-content,
mixed media format (e.g., data, bullets, analyst quotes,
audio, video, graphics). Provides audience-essential
data and analyst commentary on want-to-know and need-to-know
market considerations.
IDC Video Insights
(Sponsored) - Multimedia video clips produced
by IDC in an IDC branded template featuring an IDC analyst
(included) on a topic of great interest to your audience.
Brief format conveys the most important information
and complete message to time-constrained listeners.
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Additional
Outreach Options
Translations
- IDC-managed translation of content including contextual
review by an IDC subject expert, and extended license
for an additional fee. Offered in Simplified or Traditional
Chinese, Korean and Japanese (other languages also available).
Localization
- IDC-managed localization of content including
translation, local examples and issues, contextual review,
and extended license available for an additional fee.
Translating to a specific word- or page-count may require
rewriting and an additional fee.
Reprints
- IDC-managed production of a quantity of hardcopy reprints
of a single IDC research document for use as a leave-behind,
event handout, in sales or marketing kits, or as a fulfillment
piece for a promotional call-to-action.
IDC Speakers
Bureau - With over 20 years of research experience
in Asia/Pacific, and the largest collection of proprietary
research and unique expertise, IDC Asia/Pacific is your
trusted strategic business partner. We are confident
that your event attendees of communications executives,
IT professionals, channel partners, marketers, strategists,
and consultants will benefit greatly from the strategic
and insightful advice our analysts can offer. Visit
our IDC Speaker's Bureau
for more information.
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For further information and more detail on IDC's
Go-to-Market Services, please go to www.idc.com
or contact
Isabelle Chan
Regional Manager, Go-to-Market Services (GMS)
Tel: +65-6829-7757
Fax: +65-6220-0330
Email: ichan@idc.com
Chan Chee Chiu
Project Manager, Go-to-Market Services (GMS)
Tel: +65-6829-7792
Fax: +65-6220-0330
Email: ccchan@idc.com
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