We Help You Reach Your Customers and Prospects
Where they search for information
In the media they read
At the events they attend

IDC Integrated Marketing Programs deliver end-to-end value through reliable industry research and insights, complemented by strategic execution of market awareness and demand generation activities. We leverage our rich base of market intelligence in the form of industry leading events, insightful content-based and multimedia deliverables, as well as workshop-oriented educational programs.

IDC’s Integrated Marketing Programs team works with you to identify and implement the most appropriate tools and services to enhance your business and marketing strategies. With our reliable data-driven research, market intelligence, and range of industry coverage, IDC can help ICT vendors and end users gain the elusive competitive edge necessary in today’s dynamic business climate.

When it comes to making decisions about technology, IDC is one of the most respected sources of independent analyst insight and advice worldwide. Technology purchasers and influencers not only value our opinion and analysis, they actively seek it out.

Partnering with IDC means that you will be working with a credible organization that is truly objective with respect to the vendor community, and one that understands the technology landscape and what technology users are looking for. This ongoing commitment to independent and reliable research makes us one of the most sought-after sources for IT industry intelligence and advice.

IDC Go-to-Market Services (GMS) is a team of content-based marketing consultants dedicated to helping you leverage relevant IDC content and our custom services in your marketing initiatives to reach technology purchasers and influencers. Throughout each engagement we provide insights and best practices on achieving the best results with your selected program elements.

Our expertise, flexible business model, and range of offerings enable our team to support your marketing programs from a single call-to-action incentive to a broad global media campaign.

IDC's wide range of events — in terms of both format and topic focus — are designed to strategically position your company, grow your market share, and retain customers in an increasingly competitive global market. IDC events create an environment in which your team can strengthen relationships with long-time customers, and at the same time, gain exposure to new potential clients.

Sponsors of IDC events can establish their companies as thought leaders in a variety of fields by co-branding with IDC in forums around Asia/Pacific to address topical industry issues, emerging technologies, and the latest in change management. IDC creates an unparalleled platform for sponsors and participants to exchange opinions, ideas and information, and to network with influential industry opinion leaders, business decision makers, and potential commercial partners.