Sal Fernando joined EMC Australia in 2004 as a strategic software consultant, before being appointed to the position of national product marketing manager for Australia and New Zealand.

Promoted to National Product Manager for Australia & NZ, Sal had responsibility for overseeing product development and product marketing activities in the region. Previously, Sal was responsible for driving sales opportunities for EMC's software and storage management tools and educating customers and partners on how the full range of EMC's offerings operate across the entire information lifecycle management (ILM) chain.

I October 2005, Sal moved to Singapore to take up his current role as Chief Technical Architect for EMC Software AP/J. In this role, Sal's job is to articulate the value of all EMC software solutions to partners and EMC staff and customers. Further to this, Sal works with partners and customers to formulate and build ILM solutions and policies to ensure they can benefit from EMC broad portfolio of offerings.

With more than 22 years experience in the IT industry, Sal has worked in senior and specialist roles including Veritas, where he was Chief Technical Architect for ANZ, TenFour Systems AF and Control Data.

Sal has architected solutions for EDS, IBM, Telstra, Rio Tinto, Westpac, BHPB, Optus, The Department of Defence, Macquarie Bank and Coles Myers to help them manage their information.