Philippe will start his analysis with a focus on the short term. The world is at a watershed - an unprecedented global crisis leading to a global recession, with the outlook still unclear. What does this mean for technology markets? When, how and why can we expect a recovery, and how will this affect our industries? We will examine IDC's latest forecasts and comment on the challenges - and some opportunities - within the current economic context.
Looking further out, we will analyze the future, anticipating the restart of economic growth. Technology adoption will continue apace. Within a few years, nearly half the planet will be using mobile devices; more than 25% will have access to the Internet, many with broadband connections and more outside the developed world than in advanced economies. 7.5 billion devices, not counting RFID tags and sensors, will be communicating over networks; only 20% of these devices will be computers as we know them today. At the same time, a new cohort of Web 2.0-savvy individuals born after Web 1.0 was born are entering the workforce, ready to connect any time, any place, for work or pleasure – and sometimes both at once. The dynamics of technology adoption are changing fast, which means the dynamics of technology deployment will change fast, putting stress - in the form of simultaneous increased opportunity and increased risk - on suppliers. The converged entity, we call the ICT market, will be $3 trillion and encompass a kaleidoscope of computer, communications, content, and services vendors all vying for growth in what could be tough economic times.
Our first session of the day will set the stage for the rest of the day by discussing the latest trends and their sometimes surprising implications for users, vendors, and, in fact, all of us.
10.00 - 10.40 am
Tech Buyer's New Playbook: Managing to Lead in Recession, Resiliency & Recovery
Sandra
Ng Group Vice President, Asia/Pacific Communications, Peripherals and Services Research, IDC Asia/Pacific
With the gloom and doom in the current economic climate, there is little optimism and confidence in the marketplace. However, despite the 'cloudy' environment, technology remains and will continue to be a bright spot as it is viewed and adopted for cost savings (Invest to Save) as well as for competitive advantage (Invest to Grow) reasons. Tech buyers, be it CIO, CFO or CEO, are watching closely the changes in the markets to anticipate what will come next. This has led to a dynamic evaluation of the overall IT environment as well as each of the (relevant) components and what they mean to the overall business and how technology can be changed and modified to balance pragmatism and innovation. 2009 will be a year of adapting to:
Effectively cope with the recessionary environment
Aggressively stay resilient within the dynamic market and
Swiftly respond to early signs of recovery.
In this session, Sandra Ng will share with you key highlights and analysis of the tech buying environment in relations to the new and rapidly changing business challenges facing companies across the region. She will walk you through where IDC sees the pockets of opportunities and how these will change from a recessionary to a recovery economy.
10.45 - 11.10 am
Coffee
Break
11.15 - 11.45 am
Clouds And Beyond: Positioning For The Next 20 Years In Enterprise IT
Chris Morris Director, Asia Pacific Services, IDC Asia/Pacific
Exactly as we predicted at last year's Directions, 2008 has proven to be a major turning-point in an industry transition: one that is driven by an economic environment that is distinctly different from any period experienced during the history of the IT industry: radically new offerings, new buying behaviors, new key customer segments, and new business models and routes to market.
So this marketplace – the one in which we'll all compete and grow for the next 15-20 years – is coming into place faster than can be imagined; in fact, much of the foundation is already here. The models, strategies and offerings of the new enterprise IT marketplace – most visibly, the explosion in "cloud services" – are opening up fresh new growth opportunities, but are also inviting in many new competitors, and challenging established players to step out of their comfort zones, rethink their most cherished success strategies, and take an expansive view of their customers, offerings and roles in the marketplace. Yet, with traditional IT systems requiring large capital outlays and technical staffs, and taking too much time to implement and change, many businesses, large and small alike, have been severely limited in their ability to use IT to innovate, compete and grow, especially in the current economic climate. All of that is about to change.
In this presentation, we'll take the next step in describing what this new marketplace will look like, and what you need to do – right now, and for the next 24 months – to position for success today and in the next two decades.
11.50 - 12.20pm
The Evolution Of Personal Technology And The Road Ahead
Bryan Ma Research Director, Asia/Pacific Personal Systems Research, IDC Asia/Pacific
Personal technology has evolved rapidly over the past decade, with devices like PCs and mobile phones rapidly proliferating and changing the way people interact. With a difficult economy overhead though, will this slow the pace of developments? What new phenomenon are we likely to expect after the economy picks up again? Join Bryan Ma in this session as he presents his predictions for the marketplace on various hot topics throughout the industry, ranging from netbooks to smartphones to mobile internet devices. He will evaluate the potential for success of these categories and paint a picture of what he expects the industry to look like in the next few years.
Tony Nash Director, Asia, Country and Economic Research, Economist Intelligence Unit
Tony Nash will be providing an economic outlook of the export dependent markets and domestic driven economies, touching on China, India and other emerging markets in Asia/Pacific, and highlighting economic trends to look out for that are emerging or gaining momentum during this economic downturn.
3.50 - 4.20 pm
Pricing Innovation – Is It Sustainable In The 'New' Economy?
Philip Carter Associate Research Director, Green IT and Services, IDC Asia/Pacific
There is a significant shift ongoing in the market in terms of the way that clients are looking to structure large scale services contracts to ensure that they pay only for what they use, or where possible, to ensure that vendors are made more accountable for the business outcomes of projects in which they are engaged. This presentation will highlight a number of case studies from the Asia/Pacific region to support this, but it will also examine the extent to which this innovation is leading to the wider adoption of alternative business models – for example the build, operate and transfer (BOT) model which was popularized by the Private Public Partnerships (PPPs) put in place by certain government agencies in India. It will also look at which vendors will be willing to take on further risk in this regard, thereby examining the long-term sustainability of this type of innovation in the 'New' Economy.
4.25 - 5.05 pm
Panel Discussion: Take Advantage of Near Term Opportunities for Industry Solution Sales
Moderated by Cort Isernhagen Vice President, Industry Insights Asia/Pacific, IDC Asia/Pacific
As enterprises around the region prepare their businesses for the economic rebound in 2010, where are the near term opportunities for IT suppliers? What are the business challenges that executives in banking, insurance, manufacturing, retail, health care, and government are facing?
In this session, Cort Isernhagen will present findings from recent surveys of IT buyers and influencers in these key industries, and moderate a panel discussion of industry experts:
Cyrus Daruwala, Managing Director, Financial Insights Asia/Pacific
Raphael Phang, Vice President, Government Insights Asia/Pacific
Alex Kim, Associate Research Director, Health Industry Insights Asia/Pacific
