Puni Rajah is one of IDC's Contributing Analysts, specializing in Dynamic IT strategies and benchmarks. With 15 years' experience as an ICT market watcher, she has developed data based market intelligence to support marketing strategies, and worked with vendors to develop market messages, expansion strategies and research products to track marketing and sales effectiveness. She has also facilitated numerous CIO roundtables, and continues to be a sought after keynote speaker at ICT industry events.

Until February 2006, Puni was Vice President for Corporate Programs at IDC Asia/Pacific. In this role, she led IDC's Conferences, Go-To-Market, and Emerging Technologies practices towards delivering continuous programs to support clients. IDC's online user community, IDC Circle, was launched to provide seamless integration across these practices, and to engage the user community in Asia/Pacific on a continuous basis.

Puni's career at IDC started in London, where she joined as Senior Analyst in the EMEA services team, and progressed to Director of Services Research, before transferring to IDC in Singapore, where she was appointed Vice President for Asia/Pacific Software and Services Research. She has also served as a senior member of the CIO Asia magazine's Asia Pacific CIO Award judging panel since 2000.