Delighting the 'Informed' Customer: Strategies for Retailers and Consumer Products Manufacturers Breakfast Briefing
August 19, 2008
Ocean Room 5, Pan Pacific Hotel, Singapore
Delighting the 'Informed' Customer:
Strategies for Retailers and Consumer Products Manufacturers
In Today’s Context
The consumer products industry is going through a dramatic change. Gone are the days when the retail outlets were the only points to serve a customer. Even, gone are the days when online presence and e-marketplaces presented alternative lucrative channels to reach thousands of customers through innovative business models. These traditional methods relied heavily on advertising and promotions in a one-way traffic to influence customer preferences.
‘Informed’ Customers
Customers are more informed now than ever before. Through online communities, blogs, user forums, social networking sites, information about products and services – including competitive differentiations and user experiences – are more readily available today to discerning and tech-savvy customers, which influence their choices, even before they step into a retail store.
However, this also opens up a new channel of communication, and presents a unique opportunity for both manufacturers and retailers to get closer to their customers. By understanding their customers better through analysis of these customer generated media, manufacturers can now micro-segment markets, and provide products, services and after-sales support, through multiple channels to niche groups of customers previously impossible to differentiate. Retailers' roles are also changing from mere consolidators of products to that of value-added service providers. This changing landscape mandates tighter collaboration between the retailers and manufacturers with respect to demand signals, fulfillment, customer preferences, feedback and buying behavior. The bottom line: to increase revenue and maintain profitability by 'delighting' this new breed of customers, a whole new strategy is required.
Look for these HOT Topics
In this breakfast briefing, brought to you by Cognizant Technology Solutions, in collaboration with Manufacturing Insights, we will discuss
Retailer and Consumer Market current trends, challenges and strategies
How manufacturers and retailers of consumer products can turn these 'informed' customers into sustainable sources of growth, through innovation of products and business models, as well as collaborative demand management and fulfillment.
Who should attend?
This breakfast briefing is designed for key executives like CEO, CTO, CIO, MDs, Directors, VPs, as well as decision makers in IT, Logistics, Supply Chain, Strategy & Planning, CRM, Operations and R&D from these industries:
Personal & Household Products
Audio & Video Equipment
Cosmetics and Body Care
Fabric & Apparel
Food Processing
Jewelry & Silverware
Photography Equipment
Recreational Products
Beverages
Tobacco
Retail
Wholesale & Distribution
Registration
Registration is for qualified attendee only. Please log on here.
For any registration queries, please contact Pauline Leow at pleow@idc.com or +6568297779
