| 8:30
am |
Registration and
Breakfast |
| 9:00
am |
Welcome Address
& Introduction |
| 9:10
am |
Evolution of the
Species: What is Next for Portable MP3 Players? |
| |
 |
Claudio
Checchia
Research Manager, Asia/Pacific
Consumer Research |
| |
Portable MP3 players have rapidly become mainstream
consumer products and, in some circles, have become
a must-have fashion accessory. In such a competitive
market, MP3 manufacturers have been offering devices
in all storage capacities, cramming as many features
as possible to satisfy all needs and pockets.
As the market for portable compressed audio players
continues to grow in the APEJ region, IDC examines
emerging trends and developments that will fuel
growth in this segment during the forecast period.
How are added features such as support for digital
photo, video, and wireless connectivity, likely
to play out in the portable MP3 player market,
and what are the implications for manufacturers
and consumers? How will music-enabled mobile phones
compete with portable MP3 players? IDC will also
present result from a recent end-user survey aimed
at understanding what consumers want from their
MP3 players? How do they use them? How much music
do they carry around? What influences their purchase
decisions?
|
| 9:40
am |
Coming Soon to a Phone Near You:
A One-stop Take-anywhere Entertainment Center? |
| |
 |
Aloysius
Choong
Market Analyst, Asia/Pacific
Personal Systems Research |
| |
With the music phone movement firmly
underway and TV phones trickling into existence,
the worlds of entertainment and mobile phones are
coming together in a flurry of light and sound.
In this session, IDC Asia/Pacific examines the emerging
trends and developments in next-generation multimedia
handsets, while rating the performances of the vendors
thus far. It will also discuss the results of a
new end-user survey: Do consumers in Asia/Pacific
(excluding Japan) prefer music phones or standalone
players? Why? What lessons can we draw from this
study? |
| 10:10
am |
Mobile
Lifestyles: from being Connected to being Entertained
and Beyond |
| |
 |
Alayne
Wong
Research Manager, Asia/Pacific
Communications Research |
| |
Mobile operators are embracing the launch of
new non-voice services and applications whole-heartedly
to increase their value-proposition to consumers.
With a barrage of service offerings from music
tio gaming to video/TV to mobile payments, IDC
discusses the adoption trends and developments
in the AP markets. Through findings from a recently
conducted survey, consumer preferences, usage
drivers and inhibitors are also discussed, providing
lessons to draw from and examining opportunities
from emerging technologies for vendors, operators,
content providers and all other players in the
ecosystem.
|
| 10:40
am |
Question and Answer |
| 11:00
am |
Networking
and Refreshments |
| |
*The
Organizer reserves the right to amend the agenda,
as deemed necessary, without prior notice. |
